Category Marketing Manager

Overview

Lead product strategy, supplier relations, and marketing initiatives to grow revenue and margin.

Key Responsibilities

• rebate management
• supplier tiering
• product launch
• inventory planning
• market analysis
• vendor agreements

Tasks

-Play a lead role in the NEFCO rebate process. Identify new supplier rebate programs, negotiate favorable terms and build marketing programs to increase revenue and meet goals. Measure progress and course-correct throughout the year as needed. -Perform quality work within deadlines with or without direct supervision -Identify new product categories, contractor verticals and market segments for incremental growth opportunities with new NEFCO customers. -Identify core NEFCO suppliers by category and create a matrix of Tier 1, Tier 2 and Tier 3 suppliers. Align and position all marketing and sales activities in accordance with this matrix, in order to increase revenue, margin and increase market share. -Engage regularly with NEFCO suppliers to make key decisions on vendor programs, agreements and other strategic initiatives. Create and execute marketing plans to drive those strategic initiatives and deliver results. -Develop and execute a formal plan for new product introductions within the NEFCO system. Engage with procurement teams accordingly to ensure stocking levels are in place to support new products and promotions. Build and execute marketing programs to create awareness and increase revenue for new products with NEFCO’s customer base. -Work cross-functionally with internal departments at NEFCO to ensure key decision-making processes are in place and being utilized at all times. -Develop and execute a formal plan for regional and seasonal inventory in key NEFCO markets, while executing marketing plans to increase revenue, margin and market share. -Identify gaps in current product offering to increase share of wallet with existing NEFCO customers. -Analyze trends in the construction industry and with competitors, in order to align the company’s product strategy to effectively deliver revenue and margin goals. -Interact professionally with other employees, customers, and vendors/suppliers -Develop and execute broad product strategies aimed at maximizing sales, profitability and increasing market share for NEFCO across SHARP, TOOLS+ and Safety categories. -Own the process of NEFCO Supplier Buying Agreements (SBA’s) and support NEFCO CoOp programs where needed. Formalize key programs and terms on behalf of NEFCO to ensure accurate business planning. -Identify opportunities for consolidation of brands and categories, with sku rationalization and margin enhancement at the forefront. This includes redundant brands and product categories.

Requirements

• 6+ years
• bachelor’s
• problem solving
• communication
• teamwork
• self‑starter

What You Bring

-6+ years’ experience and a Bachelor’s degree in marketing, business, or communications -Strong organization and attention to detail -Critical thinking, analytical and problem-solving skills -Ability to communicate effectively and present information in a concise manner both verbally and in writing -Supportive approach, strong work ethic, and personable -Work independently while understanding the necessity for communicating and coordinating work efforts with other employees, locations, and leadership -Work effectively as a team contributor on all assignments -Self-starter with the ability to manage and prioritize multiple, complex projects, vendors, customers, and departments simultaneously

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About Nefco

-Born from a small fastener distributorship in Hartford, CT, steadily grew into a contractor-centric powerhouse. -Operates more than 40 branches across the U.S., backed by five regional distribution hubs supporting large local inventories. -Delivers turnkey engineering and specialty fabrication of structural systems, pipe hangers, and jobsite assemblies. -Serves trades in plumbing, mechanical, electrical, and more—supplying tools, anchors, abrasives, fasteners, and strut. -Expanded via acquisitions: ten deals since 2022, including major fastener and tool suppliers. -A veteran sales team with an average tenure of 17 years supports operations. -Typical projects include engineered support systems for commercial builds, onsite fabrication, and jobsite material delivery. -Unusual for a distributor, offers tool repair, rentals, custom logo printing, and a 'No-Fail Pail' service.

Sector Specialisms