Marketing Communications Specialist

Overview

Develop & execute upstream marketing communications to boost Wavin's brand and sales.

Key Responsibilities

• campaign activation
• content creation
• digital content
• campaign management
• integrated comms
• event planning

Tasks

Reporting to the Marketing Director – BU Northern Europe, the Marketing Communications Specialist - Upstream will be responsible for developing, managing and implementing an integrated Upstream Marketing Communications plan in line with business objectives and strategic direction, delivering maximum brand recognition for Wavin and its brands. -Activate group campaigns and contribute to campaign development where the UK and Ireland are determined as a lead country -Proactively develop reference cases, collateral, e-learning, CPD, and sales support materials in partnership with the Sales and Product Management teams -Create strategies to enhance the Wavin brand and reputation through PR and thought-leadership initiatives. -Develop, implement, measure and report on marketing activities, delivering measurable projects and campaigns on time, within budget and to a consistently high quality -Work with the digital team to develop relevant content for social media, websites, landing pages and online campaigns -Devise innovative strategies and campaigns to support the sales team delivering demonstrable differentiation versus our competitors and add value to the P&L -Build and communicate different value-added propositions, focussing on Wavin’s competencies in all relevant markets and sectors -Drive partnerships with key organisational trade institutes such as Institute of Civil Engineers and CIWEM -Determine relevant industry events and partners and work with the events and trade marketing coordinator to develop event plans and provide creative input on design -Recommend, plan and deliver an integrated upstream marketing communications strategy that enhances and projects Wavin’s premium brand image and purpose creating a strong ‘pull’ orientated strategy

Requirements

• construction
• matrix
• sales
• marketing
• strategic
• product launch

What You Bring

We’re looking for a Marketing Communications Specialist who’s ready to make an impact — someone who thrives in a dynamic, purpose-driven environment and wants to help shape the future of procurement at Wavin. -Knowledge of working within the construction or building product sector -Experience of working in large and complex matrix organisations -Experience of working closely with Sales teams to grow sales opportunities -Skilled in marketing to specifier audiences related to the constructor sector including engineers, tier one construction companies, architects, planners and developers -Proven success in the development and management of strategic marketing campaigns -Proven success in launching new products and stimulating growth in products throughout their life cycle -Self-starter, who takes full ownership of projects, and who is assertive and challenging of others to ensure targets and deadlines are met

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Benefits

At Wavin, you’ll be part of a global network of innovators and problem-solvers, united by a shared purpose: to advance life around the world. We offer a collaborative culture, opportunities for professional growth, and the chance to make a tangible difference — in your career and in your community.

About Wavin Uk, An Orbia Business

-With a rich history spanning decades, Wavin UK is a trusted name in the design and delivery of plumbing, drainage, and heating systems. -The company specializes in offering innovative solutions for residential, commercial, and industrial sectors. -Known for their high-quality, sustainable products, Wavin UK contributes significantly to infrastructure development and water management. -Their portfolio of projects includes large-scale urban developments, green building initiatives, and major public infrastructure works. -Through technological advancements and a commitment to efficiency, Wavin UK continues to push the boundaries of product performance and environmental impact. -The company has been a major player in the UK’s push for modernizing its water and drainage infrastructure, improving sustainability standards across various industries.

Sector Specialisms