Product Manager (Professional Lighting)

Overview

Lead product lifecycle, GTM, pricing, and sales enablement for professional lighting.

Key Responsibilities

• product launch
• pricing strategy
• market benchmark
• brand management
• sales training
• gtm planning

Tasks

To bring a focused approach in segment marketing and develop annual GTM plans including top- line and bottom-line for assigned product category & cascading the same to regional level to determine areas of growth. -Act as a regular voice of sales and voice of customer survey to understand the product gaps and execute action plans to address the gaps. -Engage with Marcum team for all new product launches with branding, launch plan, events, collaterals, etc. to ensure effective communication internally and externally. -Track competition pricing to understand market operating prices of products and align our pricing with market on regular basis. -Achieve and maintain gross margins for the assigned category by putting the right pricing strategies in place. -Support sales team in effectively communicating the value proposition of the portfolio to external ecosystem including system integrators, contractors, consultants and end users. -Manage the product launches and phase-outs including adherence to a detailed product launch plan and effective launch communication. -Drive product knowledge & value-based sales competency among internal teams (Sales, SDM, Funnel, Pre Sales & EPC Tendering) & channels (Channel partners, GFA, Dealers) through regular, structured training. -Handle public relation strategy in line with big ticket events and shows like INFHRA, Next upgrade, etc. -Train and develop team resources to be enriched with company values, ethics, culture and winning attitude. -Ensure correct pricing and positioning for all the products with timely revisions as per the market demand. -Carry out continuous benchmarking of current product portfolio, propose, lead & enhance NPI process. -Take brand ownership and product lifecycle management (product phase-in/out, demand planning) & ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.

Requirements

• 10-12 yrs
• 5 yrs
• b.e
• mba
• electrical
• segment mgmt

What You Bring

WORK EXPERIENCE B.E/ BTech (any) or MBA/ PGDM (any) Experience of managing 100+ Cr. size of segment desirable, preferable industry- electrical- lighting/ switchgear/ power, building material- tiles/ ceramic/ floors, furniture- office furniture/ architectures. -10-12 years of experience -Desirable to have prior experience of at least 5 years in different functions like sales, business development/KAM, application lead.

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About Bajaj Electricals Ltd

-The company offers a diverse range of products, including lighting solutions, consumer durables, and power systems. -Bajaj Electricals has made a significant impact across industries such as energy, infrastructure, and residential sectors. -The company is known for its excellence in manufacturing and high-quality standards. -Bajaj Electricals has successfully completed numerous high-profile projects, providing solutions to commercial, residential, and industrial sectors. -Bajaj Electricals is recognized for its contributions to renewable energy, offering solar power solutions and other green technologies.

Sector Specialisms