Inside Sales & Marketing Manager

Overview

Drive sales pipeline and execute B2B marketing for industrial energy efficiency solutions.

Key Responsibilities

• digital presence
• crm management
• lead qualification
• campaign execution
• performance analytics
• content management

Tasks

Coordinate with external partners (design, media, copywriting) to deliver high-quality campaign collateral. Oversee EM3’s digital presence—manage website content, LinkedIn updates, newsletters, and SEO/SEM activity. The Inside Sales & Marketing Manager will be instrumental in driving EM3’s commercial growth by building a qualified sales pipeline, executing targeted marketing campaigns, and amplifying our presence in key markets. This hybrid role bridges inside sales execution with integrated marketing strategy, ensuring that our message resonates with the right decision-makers across defined Ideal Customer Profiles (ICPs). Maintain and adapt sales enablement assets including capability decks, case studies, landing pages, and one-pagers. Execution & Ownership: Proactively drives initiatives from concept to delivery with accountability. Working closely with consultants, service line leaders, and external partners, you will align sales enablement with marketing outputs, ensuring EM3 is positioned as a trusted advisor in energy management, engineering and sustainability services. Qualify inbound and outbound leads, scheduling discovery meetings for senior commercial and consulting staff. Translate client and project feedback into enhanced positioning, storytelling, and outreach initiatives. Monitor and analyse performance metrics, refining outreach approaches to maximize conversion against ICPs. Develop and execute B2B marketing campaigns aligned to business development priorities and sector opportunities. Collaborate with senior leadership on market opportunity identification and go-to-market planning. Support bid and proposal development with compelling, on-brand material. Ensure client-facing messaging reflects sector-specific challenges and pain points. Design and manage tools to measure customer satisfaction, including surveys and structured feedback loops. Implement and track Net Promoter Score (NPS) programs to assess loyalty and gather actionable insights. Design and deliver structured outreach campaigns across email, LinkedIn, phone, and events to generate interest and engagement. Manage content for thought leadership initiatives including blogs, webinars, and industry events. Manage CRM systems (HubSpot, Salesforce, or equivalent): ensure clean lead data, track opportunities, and produce pipeline health reports. Identify opportunities to strengthen client relationships, encourage repeat business, and drive referrals. Partner with delivery teams to incorporate client feedback into improved service offerings and messaging. Maintain consistent alignment across sales, marketing, and delivery teams to maximize campaign impact.

Requirements

• crm
• abm
• bachelor’s
• 4-6 yrs
• analytical
• collaboration

What You Bring

Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp). Commercial Acumen: Understands business drivers, revenue models, and value propositions. 4–6 years of progressive experience in B2B inside sales, marketing, or business development. Self-starter with strong execution skills, commercial acumen, and the ability to thrive in a collaborative environment. Familiarity with U.S. industrial markets. Collaboration & Influence: Works effectively across functions and levels, building trust and alignment. Bachelor’s Honours Degree in Business, Marketing, Engineering, or related field. Customer Centric: Skilled at aligning solutions with client pain points and long-term goals. Experience with Account-Based Marketing (ABM) or demand generation strategies. Innovation & Agility: Adapts quickly to changing market dynamics and seizes emerging opportunities. Communication Mastery: Articulates complex messages clearly, persuasively, and consistently across channels. Analytical Thinking: Uses data and insights to guide decisions and optimise performance. Background in consulting, engineering, sustainability, or professional services is highly desirable. Exceptional communication, copywriting, and storytelling skills, with the ability to simplify complex technical concepts for executive audiences. Ability to balance strategic planning with hands-on execution. Strong analytical and data-driven mindset, capable of measuring pipeline health, campaign ROI, and lead performance.

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Benefits

Competitive Salary & Benefits on offer for the successful candidate.

About Em3

-Began as a small industrial energy consultancy and quickly built a reputation for delivering impactful efficiency projects. -Clients span global manufacturing giants in industries like pharmaceuticals, food & beverage, and medical devices. -Implemented hundreds of projects worldwide, deploying data-driven engineering and ISO-certified systems. -Operates from hubs in Ireland, the UK, USA, and Europe, offering full-service energy management solutions. -Partnership with Storm Technology integrated Dynamics 365 to streamline project delivery and enhance customer insights.

Sector Specialisms