Vice President, Digital Product Operations

Overview

Drive digital strategy, product roadmap, and platform delivery for Roof Hub at SRS Distribution.

Key Responsibilities

• digital strategy
• platform architecture
• cloud infrastructure
• vendor management
• workflow automation
• kpis reporting

Tasks

-Establish KPIs for adoption, retention, engagement, and financial impact; report progress to executive and board stakeholders. -Lead the end-to-end digital strategy across web, mobile, self-service, and integrated jobsite tools. -Build, scale, and inspire a high-performing team through periods of transition and rapid growth. -Connect omni-channel experiences across branches, field operations, and digital tools to deliver seamless contractor journeys. -Collaborate with senior leaders to embed digital into business planning and frontline operations. -Drive innovation while ensuring operational excellence in platform scalability, performance, security, and integration. -Build adoption strategies in partnership with sales and operations teams, tailoring communication and training to local and national needs. -Align digital strategy with SRS and The Home Depot enterprise vision while prioritizing contractor-specific needs. -Oversee platform architecture, cloud infrastructure, and integrations with enterprise data and systems. -Represent SRS in enterprise-level digital initiatives, ensuring contractor and trade needs are prioritized and delivered. -Own the digital P&L, balancing operating expense with growth investments and margin impact. -Partner with engineering, UX, marketing, sales, and compliance to ensure cohesive product delivery. -Recruit, mentor, and develop talent; foster a culture of ownership, innovation, and accountability. -Define and communicate a bold multi-year roadmap for Roof Hub and customer-facing platforms, with defendable ROI. -Lead and grow the Roof Hub & Digital Platforms team across product, programs, adoption, and partnerships. -Design and implement programs to recover at-risk experiences, improving satisfaction, trust, and repurchase intent. -Manage the digital vendor and partner ecosystem, ensuring ROI, security, and long-term scalability. -Champion a customer-first mindset by deeply understanding contractor workflows, pain points, and expectations. -Scale workflows that streamline quoting, estimating, ordering, scheduling, and delivery management. -Scale Roof Hub as the contractor’s “operating system,” integrating quoting, property data, ordering, and delivery into a single platform. -Continuously monitor the market and competitive landscape to inform positioning, differentiation, and innovation. -Develop clear processes for experimentation, optimization, and execution to sustain growth at scale.

Requirements

• 10+ years
• digital p&l
• analytics
• cloud
• leadership
• construction tech

What You Bring

-Strong understanding of contractor workflows, with empathy for field-driven, project-based operations. -10+ years leading digital product, platform, or transformation initiatives—preferably in B2B distribution, construction tech, or trade services. -Experience managing full digital P&L, securing capital investment, and defending ROI. -Deep expertise in experimentation, analytics, personalization, and optimization practices. -Ability to operate at both strategic and tactical levels—defining vision while driving day-to-day outcomes. -Proven track record of delivering measurable revenue growth, cost efficiency, and customer impact through digital platforms. -Bonus: Experience in building products, or construction software workflows (estimating, quoting, job management). -Demonstrated success rebuilding and scaling high-performing digital teams through change. -Technical acumen in cloud, architecture, integrations, and enterprise data ecosystems.

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About Srs Distribution Inc.

-Founded in 2008 and has since expanded into a leading distributor of building materials, focusing primarily on roofing products. -Serves a vast network of customers, including roofing contractors, retailers, and distributors. -Has grown rapidly through strategic acquisitions, now covering a broad geographic area across the U.S. -Their product portfolio includes roofing materials, insulation, siding, and other construction-related supplies. -Focuses on delivering high-quality products and services to the construction and roofing sectors. -Customer base includes some of the biggest names in the commercial and residential building industries. -Success is driven by operational efficiency and an extensive distribution network. -Continued expansion and a focus on customer relationships have established strong partnerships in the industry. -Business model is built on acquiring and integrating smaller, local distributors.

Sector Specialisms