Marketing Director

Overview

Lead brand strategy, demand generation, events, and analytics for AL Homes' real‑estate marketing.

Key Responsibilities

• dashboard development
• data integration
• campaign tracking
• multi‑channel
• event logistics
• brand management

Tasks

-Build real-time dashboards to monitor CPL, CAC, conversion rates, and marketing-driven contract value. -Shape and steward AL Homes’ brand voice, positioning, and core messaging. -Ensure brand consistency across every touchpoint. -Direct collaboration with executive leadership. -Track attendance, engagement, and lead flow, integrating all data into Salesforce/LeftMain. -Oversee planning and rollout of open houses, broker tours, showcases, and community-facing events. -Produce engaging collateral such as flyers, signage, video content, and event materials. -Collaborate closely with sales to ensure campaigns directly support revenue objectives. -Lead the development and execution of annual marketing initiatives focused on both homeowners and investors. -Handle end-to-end logistics—venues, vendors, AV, staffing, permits, and hospitality. -Manage multi-channel efforts including direct mail (EDDM), digital ads, email, and sponsorship activations. -Foster relationships with local government, associations, and community groups. -Share insights and recommendations regularly with leadership. -Launch localized campaigns tailored to specific neighborhoods and audiences. -Maintain campaign tracking infrastructure across Salesforce/LeftMain, GA4, and UTM frameworks. -Coordinate with creative, media, and event partners/agencies.

Requirements

• event
• direct mail
• crm
• leadership
• mandarin
• real estate

What You Bring

For this role, Chinese/Mandarin speaking is a must. -Strong event, direct mail, and pipeline-driving experience. -Blend of real estate, policy, and community building. -Proficient in CRM and analytics tools. -7+ years in marketing, with leadership experience. -Highly organized, collaborative, and willing to be hands-on when needed.

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Benefits

Salary range: $120,000 - $160,000 -Competitive package + purpose-driven work. -Opportunity to help shape housing solutions in California. -Exposure to real estate, housing, or mission-led/community-based sectors.

About Alphax Re Capital

-Leveraging its vertically integrated model, the company seamlessly blends fund management, construction, design, financing, and rental operations. -Specializes in build‑to‑sell and build‑to‑rent residential projects, including commercial developments and debt‑fund lending. -Has launched venture and debt funds, and backs prop‑tech and sustainable construction startups, adding an innovation edge. -Female leadership team combines academic rigor and entrepreneurial grit to unlock hidden value in real assets.

Sector Specialisms