Marketing Manager - Brentwood, TN

Overview

Leads division marketing planning, execution, team oversight, and budget management.

Key Responsibilities

• marketing planning
• budget management
• kpi reporting
• team leadership
• community launch
• competitive analysis

Tasks

-Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals. -Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors) -Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed. -Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy. -Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership. -Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates. -Evaluates employee's performance and plans for compensation actions in accordance with that performance -Creates opportunities for employee growth -Collaborate with corporate communications team on local PR needs. -Leads all marketing planning, efforts and execution for the Division. -Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment. -Identify key competitors and stay abreast of local marketing activity. -Act as primary point-of-contact for Pulte Interior Design. -Utilizes recruiting and selection tools/processes to build organizational talent -Provides developmental opportunities through identification of internal and external training opportunities -Ensures appropriate staffing to meet department needs -Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers. -Oversee and manage Marketing Team direct report(s). -With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.

Requirements

• problem solving
• data analysis
• budget management
• strategic planning
• marketing mix
• bachelor’s degree

What You Bring

-Effective problem solving, data collection and analysis skills. -Ability to successfully operate and adapt in an environment with changes to timelines and priorities -Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics. -Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions. -Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types. -Experience establishing and managing to a budget. -Ability to shift between strategic and tactical responsibilities. -Strong oral and written communication skills. -Minimum Bachelor’s Degree in Marketing or Communications or equivalent -Team oriented with ability to establish credibility. -Ability to develop and guide direction of a marketing team -Home building and/or real estate industry experience preferred. -Understanding of and demonstrated skill at aligning marketing mix with key messages. -Minimum 5-7 years related Marketing communications/planning experience. -Understanding of advertising law and its application to the homebuilding industry.

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About Pulte Group

-Operates through a diverse range of brands, each targeting specific market segments. -Pulte Homes focuses on move-up buyers, offering innovative designs and quality construction. -Centex is tailored for first-time homebuyers, providing affordable options without compromising on style and functionality. -Del Webb specializes in active adult communities, catering to the 55+ demographic with amenities that promote a vibrant lifestyle. -DiVosta and American West are known for their distinctive architectural styles and community-focused developments. -Pulte Financial Services offers integrated financial services, including tailored mortgage solutions, title insurance, and various insurance products. -PulteGroup prioritizes high-return investments and efficient capital allocation to enhance shareholder value through dividends and share repurchases.

Sector Specialisms