Customer Insight Analyst / Lead

Overview

Lead digital analytics team to drive insights and improve user experience for RICS.

Key Responsibilities

• analytics implementation
• performance metrics
• insight delivery
• data integration
• team leadership
• stakeholder collaboration

Tasks

Partner with insight, marketing, and digital colleagues to identify trends, investigate anomalies, and predict audience behaviours. Produce clear, comparative metrics that track performance and support continuous digital improvement. Leadership with purpose: Lead, mentor, and inspire a growing digital analytics function that drives smarter decision making across the business. Ensure analytics tools (Google Analytics, Adobe Analytics, GTM, etc.) are implemented accurately and maintained to high standards. Lead a team of digital analysts to deliver actionable insights that enhance member and user experiences. Collaborate with digital, content, and product teams to embed analytics into everyday decision making. This is a hands on leadership role, combining analytics expertise, stakeholder collaboration, and strategic influence to deliver real impact. We’re looking for a Digital Analytics Team Lead to champion data driven decision making across RICS’ digital platforms. You’ll lead a small but impactful team, helping us better understand audience behaviour and continuously improve how members and professionals interact with our digital ecosystem. Manage the full analytics process — from stakeholder requirements and data collection to interpretation and reporting. Provide mentoring and training on analytics best practice, building a data literate culture across the organisation. Drive innovation by integrating new data sources, visualisation methods, and performance metrics.

Requirements

• adobe analytics
• sql
• power bi
• lean agile
• team leadership
• gtm

What You Bring

Proven skill in building relationships across distributed or cross functional teams. Hands on experience with Adobe Analytics and/or Google Analytics. At least 1 year of team leadership or mentoring experience. Experience using SQL or BigQuery to combine online/offline data sets. Experience with analytics implementation tools such as GTM or Adobe Launch. Familiarity with data visualisation tools such as Power BI, Tableau, or Looker. 5+ years’ experience in Digital Analytics or a related field. ✅ Skilled at turning complex data into clear actions that drive performance? Experience applying Lean or Agile principles to digital projects. Ability to translate complex data into clear narratives for technical and non technical audiences. Knowledge of supporting tools like Hotjar, Microsoft Clarity, or similar. Strong prioritisation and organisational skills in managing multiple workloads.

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Benefits

– Private medical insurance and wellbeing support Hybrid flexibility: Enjoy a balance of home working with 3 collaborative days each week in either our London or Birmingham office. – Pension scheme (up to 9% matched contributions), life assurance, and income protection – 25 days’ holiday plus public holidays – Enhanced family leave and volunteering opportunities

About Rics

-Markets trusted standards like the globally recognized 'Red Book', shaping valuation and best practice in built environments. -Manages major projects, advising governments on infrastructure and urban planning, and guiding commercial and residential developments. -Specializes in sectors including buildings, commercial, residential, infrastructure, and construction, ensuring depth in expertise. -Independent regulation and professional qualifications underpin its reputation as the definitive chartered surveyor institution. -Has weathered governance upheavals, rebuilt leadership, and refreshed operations by implementing key reform recommendations. -Generates revenue through membership fees, international training, professional publications, and consulting services. -Influences public education and policy, working with governments on qualifications and industry standards. -Insight and data guide decision-makers, shaping market confidence and public policy worldwide.

Sector Specialisms