Product Marketing Manager, CoStar Data & Analytics

Overview

Lead go-to-market strategy, positioning, and demand generation for B2B data products.

Key Responsibilities

• campaign design
• content creation
• launch planning
• market analysis
• product strategy
• sales enablement

Tasks

-Partner with sales, product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints. -Equip sales teams with the tools, materials, and messaging frameworks needed for success. -Identify new opportunities to increase product adoption and expand reach within existing and emerging markets. -Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go-to-market approaches. -Champion experimentation, testing, and continuous improvement across marketing programs. -Build narratives that simplify complex concepts and resonate with decision-makers. -Design multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand. -Develop and execute integrated product marketing strategies that drive growth across B2B customer segments. -Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns. -Lead launch planning for new features, enhancements, and market initiatives. -Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology.

Requirements

• b2b marketing
• 5+ years
• saas
• bachelor’s
• analytical
• strategic thinking

What You Bring

-Willingness to travel up to 20% for conferences, client meetings, and team collaboration. -Strong strategic thinking combined with hands-on execution. -5+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics-driven industries. -Excellent written and verbal communication skills, with proven ability to influence across levels and functions. -Bachelor’s degree required from an accredited, not for profit university or college; Master’s degree preferred. -Demonstrated track record of collaboration in fast-paced, cross-functional environments. -Track record of commitment to prior employers -Strong analytical mindset with ability to interpret data and translate it into actionable insights. -Proven success in designing and executing full-funnel marketing strategies.

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Benefits

-401(K) retirement plan with matching contributions -Life, legal, and supplementary insurance -Tuition reimbursement -Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups -Virtual and in person mental health counseling services for individuals and family -Commuter and parking benefits -On-site fitness center and/or reimbursed fitness center membership costs (location dependent) -Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks -Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug -Paid time off -Employee stock purchase plan

About Costar

-Specializes in providing data, research, and insights for commercial real estate professionals. -Operates the largest online commercial real estate marketplace, offering listings and analytics tools. -Known for its innovative approach to tracking property values, trends, and market dynamics. -Focused on transforming real estate with advanced data and technology solutions to drive smarter decisions. -Regularly produces detailed market reports and insights for professionals across sectors such as office, retail, and multifamily housing. -Boasts a strong presence with offices across North America, Europe, and Asia Pacific. -Acquired several key companies, including LoopNet, Apartments.com, and Ten-X, strengthening its market position. -Known for comprehensive property databases that cover millions of commercial and residential listings globally. -Has a reputation for high-quality research that serves investors, brokers, property managers, and other industry stakeholders.

Sector Specialisms

Visa Sponsorship

-costar group is not able to provide visa sponsorship for this position.

Security Clearance

-company maintains a drug‑free workplace and performs pre‑employment substance abuse testing.