Marketing Specialist

Overview

Manage paid media, events, and communications to boost utility brand positioning.

Key Responsibilities

• paid advertising
• lead capture
• performance analysis
• content development
• event management
• metrics reporting

Tasks

-Coordinate logistics, project management, and cross-departmental alignment. -Manage paid advertising across digital media and social channels, including campaign creative, execution, and lifecycle management. -Plan and execute industry trade shows, webinars, and educational events. -Ensure all paid campaigns, events, and communications align with Marmon Utility’s brand voice and positioning. -Draft, manage, and distribute press releases to reinforce brand positioning. -Track and analyze post-event performance and feedback for continuous improvement. -Partner with external agencies and media outlets to maximize reach and engagement. -Lead capture and validation, ensuring accurate data is collected and shared with Sales. -Manage content and asset development for event-related needs. -Partner with internal teams (sales, product management, operations) to support business objectives. -Track performance metrics, report results, and recommend optimizations to maximize ROI.

Requirements

• wordpress
• hubspot
• google analytics
• salesforce
• canva
• project management

What You Bring

-Excellent communication skills and ability to collaborate across departments. -Strong writing skills with ability to craft press releases and marketing content. -5+ years of B2B marketing experience with emphasis on paid media, event management, and communications. -Strong organizational and project management skills. -Audience-first mindset and collaborative spirit. -Proven track record managing media budgets and measuring campaign performance. -Proficiency with digital marketing tools including WordPress, HubSpot, Google Analytics, Smartsheet, Salesforce, TypeForm, and Canva. -Experience planning and executing trade shows or digital events.

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About Marmon Utility

-Woven decades-old expertise into a unified cable powerhouse. -Headquartered in New Hampshire and Connecticut, operates U.S. factories crafting US-made aerial spacer systems, underground cables, and polymer insulators. -Backed by Marmon/Berkshire Hathaway, leverages deep financial stability to fund leading-edge cable innovation and steady expansion. -Typical projects include medium- and high-voltage underground distribution and offshore wind inter-array cables. -Notable work includes supplying Kerite cables for the Park City Wind project and delivering Hendrix spacer systems for solar ranches across multiple states. -Distinctive aerial spacer design pioneered over 50 years ago mitigates outages, wildfire risk, and voltage drop across rugged terrain.

Sector Specialisms

Security Clearance

-conditional offer requires completion of job-related screening processes.