
Marketing & Resident Experience Specialist - University Pointe
American Campus Communities
The Role
Overview
Drive revenue via marketing, leasing, and resident experience for student housing.
Key Responsibilities
- social media
- website audit
- reporting
- data management
- event coordination
- leasing process
Tasks
-Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards. -Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards. -Audit property websites and digital channels and listings for accuracy and expected visual standards. -Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed. -Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour. -Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc. -Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs. -Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard. -Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums. -Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up. -Assist with office administrative tasks, including package management. -Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution. -Build and maintain relationships with local business, community leaders, university partners, etc. -Coordinate room assignments and roommate matching, where needed. -Serve as an American Campus representative and liaison in all interactions.
Requirements
- report writing
- document analysis
- social media
- bachelor's
- leasing experience
- student housing
What You Bring
-Experience writing routine reports and correspondence -Experience in reading, analyzing and interpreting general business correspondence and leasing documents. -Social media experience preferred. -Bachelor’s degree in marketing, business, or similar field preferred -2 years’ of experience in leasing, marketing, or sales -Prior experience in the student housing industry preferred.
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Benefits
-401(k) with Employer Matching -Paid Paternity Leave -Benefits:DentalVision401(k) with Employer MatchingMedical & Dependent Care Flexible Spending Accounts (FSA)Life InsuranceSick LeavePaid Time OffPaid Pregnancy & Childbirth LeavePaid Paternity LeaveHealth InsuranceHealth Savings Account (HSA) with Employer MatchingShort-Term & Long-Term Disability -Short-Term & Long-Term Disability -Referral Program -Charity Matching Program -CoreGiving Volunteer Days -Paid Time Off -Perks:Preferred Membership Pricing at Local & National CompaniesCoreGiving Volunteer DaysReferral ProgramCharity Matching Program -Life Insurance -Preferred Membership Pricing at Local & National Companies -Sick Leave -Health Insurance -Paid Pregnancy & Childbirth Leave -Health Savings Account (HSA) with Employer Matching -Medical & Dependent Care Flexible Spending Accounts (FSA)
The Company
About American Campus Communities
-Creates high-quality, purpose-built student housing communities near major universities. -Focused on the development, acquisition, and management of student housing properties. -Major projects include purpose-built student apartments, townhouses, and mixed-use developments. -Partners with universities to provide on-campus housing solutions. -Known for innovative and sustainable designs with cutting-edge amenities.
Sector Specialisms
Residential
Buildings
