Marketing Manager

Overview

Oversee Mic Mac Mall marketing, driving traffic, sales, events and partnerships.

Key Responsibilities

• social media
• email campaigns
• budget management
• reporting
• event strategy
• stakeholder liaison

Tasks

-Work closely with the agency on setting and implementing social media, and email campaigns to align with marketing objectives for the property as a whole -Responsible for preparation, direction, management, tracking and reporting of the annual marketing budget. -Participate in owners’ meetings as required to review new development and marketing program results, etc. -Negotiate contra opportunities with select partners to maximize dollars spent. -Implement all marketing plans, strategies, and tactics to ensure the highest standards of execution. -Oversee the implementation, operation and promotion of the centre’s gift card program. -Regular monthly, quarterly and annual reporting of key results as they relate to marketing programs, including sales, traffic, social media and digital analytics. -Create a targeted event strategy to implement signature events (including Holiday) throughout the year. -Be the key contact for Mic Mac Mall with the local Business Improvement District, Tourism and other community stakeholders to optimize all marketing opportunities and drive new ideas to promote shopping downtown. -Establish key contacts at retailer head offices to assist with development and support for all marketing programs. -Oversee the preparation of monthly reports and provide an analysis of results with recommendations. -Review monthly expense allocations to ensure budget control and accountability. -Source sponsors and partners to elevate brand and drive revenue/reduce costs for marketing budget throughout the year, including key sales periods. -Work with retailers on advertising opportunities and marketing strategy as needed -Lead the development and execution of the annual Holiday/Décor Event Strategy. -Evaluate local/regional retailers as potential tenants. -Development and implementation of annual marketing plan and budget for the shopping centre with the ultimate goal of increasing customer traffic and driving sales growth -Analyze monthly sales reports with the General Manager to identify sales promotion opportunities. -Creation of promotional, advertising and marketing programs to enhance profile of the shopping centre with the goal of driving sales and increasing customer traffic. -Manage vacancies and create visually appealing windows to minimize appearance and entice lease opportunities. -Organize events to build community for the Mic Mac Mall -Organization annual retailer meetings, as well as regular communication with Centre retailers and managers through in person meetings, emails, and monthly and quarterly updates -Communicate with all departments to ensure brand consistency across the entire portfolio -Oversee development and implementation of all promotional activities and special events -Work alongside Leasing to develop and regularly update information packages for prospective tenants, as required to augment leasing and marketing efforts, and keep market and customer information current.

Requirements

• retail
• social media
• microsoft office
• negotiation
• marketing
• post-secondary

What You Bring

-Strong knowledge of the local, national, and international retail landscape. -Must present a professional image in line with company values to cold-call, network, and build lasting relationships within the retail, tourism and events community, both locally and nationally. -Strong computer knowledge of Microsoft applications, internet/web capabilities and social media applications. Experience with design software is an asset -Experience launching community initiatives -Excellent inter-personal and communication skills; excel at working in a fast-paced team environment. -Ability to negotiate, source quotes from multiple suppliers as needed -Flexibility with hours is key – evening and weekend events, especially around the holiday season will be required -Strong organizational skills -Ability to interpret website and foot-traffic and customer engagement metrics -Post-secondary education with a minimum 5 years of marketing experience in retail or shopping centre related experience is preferred. -Hands on experience with social media management for brands -Must be extremely multi-task oriented, self-motivated, and able to work independently with minimal supervision. -Must be an effective communicator to a variety of management and ownership levels. -Experience in branded partnership marketing and special events, advertising (including traditional, media, digital and social marketing mediums), public relations and Internal & external communications

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Benefits

-Source associated holiday sponsorship and partnership opportunities where possible.

About Cushman & Wakefield

-With operations across ~400 offices in 60+ countries, it bridges global scale with deep local market insight. -Typical projects range from agency leasing and capital-markets advisory to project development and integrated facilities management. -The firm specializes across sectors including data centers, industrial/logistics, life sciences, retail, government, and healthcare. -A standout fact: it advises marquee assets like ports, rail hubs, and sports venues.

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