Senior Marketing Specialist

Overview

Develop and execute marketing strategies, manage tradeshow booths, create content.

Key Responsibilities

• email lists
• creative design
• adobe editing
• exhibition coordination
• product literature
• photography

Tasks

-Maintaining email list for marketing campaigns -Assist with website, print advertising, digital advertising, and email campaigns -Design and compose artwork for advertising and marketing Astec -Provide on-site direction and execution for industry exhibitions, including booth and equipment set-up and customer events; travel may be required -Editing of material utilizing Adobe Creative Cloud and other creative programs or apps -Order and maintain swag for the Sales Team including the Dealer Network. -Brainstorm and develop ideas for creative marketing campaigns -Assist with generating case studies with an emphasis on storytelling -Design product literature and work with Product Management Team to keep current -Work on support items for Astec Sales Team and Dealer Network -Point of contact for industry exhibitions, including booth design and artwork, customer event planning, logistics and other duties related to success of exhibition -Photography of equipment for marketing purposes, travel may be required

Requirements

• adobe cc
• microsoft
• sitefinity
• 5+ years
• degree
• 3d animation

What You Bring

-Experience with marketing and 3D animation software a plus -Experience on Microsoft Suite -Experience with website content management systems, Sitefinity a plus -Keen eye for maintaining brand/graphic integrity across multiple platforms -Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines -Honesty and integrity in all aspects of business -Videography and photography skills a plus -Experience with traditional and digital marketing activities, including social media -Familiarity with current marketing trends -Experience with large tradeshow booth management and set-up highly preferred. -5+ years of past work experience in a marketing role with increasing responsibilities. -Ability to thrive in a fast-paced, high-pressure environment -Proficiency with Adobe Creative Cloud applications -Creativity and adaptability -Degree or equivalent experience in marketing, advertising, or communications -Must have strong interpersonal skills including the ability to collaborate with-in a team that could include marketing, sales, dealer representatives and customers where applicable

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About Astec

-Founded with a vision to provide innovative equipment solutions to the construction industry. -A leader in the design and manufacturing of equipment for road building, aggregate processing, and energy sectors. -Delivers reliable, durable machinery that helps build infrastructure and energy projects around the world. -Known for pioneering technologies in asphalt mixing, crushing, screening, and environmental solutions. -Astec's commitment to product innovation has shaped major projects globally, from highways to power plants. -Throughout its history, Astec has led with a forward-thinking approach to sustainability in construction. -The company’s diverse portfolio spans across infrastructure development, industrial energy solutions, and more. -Astec’s impact can be seen in projects that range from municipal infrastructure to global energy plants.

Sector Specialisms