Global leader in data center and interconnection services, enabling digital transformation.
Lead change narrative, communication and adoption for GTM transformation across CRO.
1 months ago ago
C$155,000 - C$233,000
Expert & Leadership (13+ years)
Full Time
Toronto, Ontario, Canada
Office Full-Time
Company Size
10,000 Employees
Service Specialisms
Data center colocation
Interconnection services
Smart Hands / remote support
Software-defined interconnection
Network Edge services
Equinix Metal (bare metal)
Equinix Fabric (cloud routing)
Managed services (integration & advisory)
Sector Specialisms
No specialisms available
Role
Description
narrative development
enablement strategy
stakeholder engagement
adoption tracking
asset library
messaging alignment
Contribute to executive and board-level narratives that reflect transformation progress and impact
Ensure front line teams are equipped with the “how” of change through scalable enablement strategies
Leverage feedback, analytics, and external benchmarks to refine storytelling and change management approaches
Support the launch of new operating models, sales plays, and use cases by aligning messaging and engagement strategies
Partner with Program Management and Strategy leads to ensure cohesive delivery across transformation workstreams
Develop and deliver overarching change narratives aligned to GTM strategy and CRO priorities
Create role-based “day-in-the-life” views to illustrate how change will impact frontline teams
Facilitate stakeholder engagement through structured communications, forums, and feedback loops
Coach team members to strengthen strategic thinking, business acumen, and executional discipline
Support the design of future-state experiences that drive clarity, confidence, and engagement
Contribute to the build-out of the GTM Transformation team of the future
Champion a culture of agility, transparency, and enterprise-first thinking
Align messaging across Sales, Marketing, and Customer Success to ensure consistency and relevance
Champion a culture of transparency, inclusion, and enterprise-first thinking
Track adoption metrics and feedback to continuously improve change delivery
Act as a trusted advisor to GTM leaders, helping shape the tone, timing, and delivery of change communications
Translate complex transformation programs into clear, engaging communications for global audiences
Maintain a library of reusable assets, frameworks, and playbooks to support future transformation efforts
Partner with GTM leaders to ensure messaging reflects regional and functional nuances
Collaborate with Enablement to embed change into CRO cadences, training, and communications
Requirements
7+ years
stakeholder
storytelling
bachelor’s
prosci
saas
Experience: Solid / 7+ years in change management, strategic communications, or enablement roles, ideally within global, matrixed organizations
Collaboration & Influence: Strong stakeholder engagement and relationship-building skills across all levels
Strategic Communication: Exceptional storytelling skills with the ability to simplify complexity and drive emotional engagement
Education: Bachelor’s degree in Communications, Organizational Development, Business, or a related field or equivalent experience
Operational Acumen: Understanding of GTM processes and how change impacts Sales, Marketing, and Customer Success
Change Leadership: Demonstrated success in leading change initiatives from design through adoption
People management: solid experience of leading, coaching and developing a team of change specialists
Craft compelling case-for-action messaging that resonates across diverse stakeholder groups
Tools & Frameworks: Familiarity with change management methodologies (e.g., Prosci, Kotter), and experience with enablement platforms and communication tools
Industry Exposure: Experience in technology, SaaS, or data centre environments preferred
Global Perspective: Proven ability to lead change across diverse geographies and cultures, with sensitivity to regional nuances