Community Relations Director

Overview

Drive community sales, marketing, lead generation and occupancy for senior living.

Key Responsibilities

• lead management
• sales closing
• performance reporting
• market research
• sop development
• budget management

Tasks

The Community Engagement Director is responsible for hands on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, developing eternal business relationships to generate referrals. -Ensures qualified leads are entered into the CRM database -Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team -Assures that occupancy and sales productivity goals are consistently met -Personally closes new sales in the community -Conducts professional outreach for lead generation purposes -Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate -Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team -Implements, monitors, and promotes resident referral programs to generate new referrals -Positively influences and impacts sales activities for the community -Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market. -Assists in completion, production, and roll-out of Standard Operation Procedures -Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness -Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues -Conducts tours with prospective residents and their families -Ensures inquiry forms are always available at the front desk -Completes Marketing Action Plan when required on a timely basis each month -Maximizes occupancy and revenue opportunities for the community -Meets or exceeds standards in sales productivity -Manages sales and marketing data, audits, training, analysis, and implementation -Codes and submits community sales department invoices for processing and payment. Understands and manages the department budget to include labor and the other expenses and its impact on the community’s bottom line.

Requirements

• crm
• windows
• excel
• powerpoint
• college degree
• 3-5 years

What You Bring

Squat: Occasionally Simple grasping, pushing, and pulling, fine manipulation Associate will lift / carry (Maximum lbs) Occasionally: 150 lbs Occasionally: 70 lbs 60-120 minutes, 3 – 4 times a week LICENSE – CERTIFICATION Reach:Occasionally, 3 feet -Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable -Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team. -Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving -Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current. -Ability to be flexible and work in an environment that promotes teamwork and collaboration -Computer proficiency with working knowledge of Windows, Power Point, Excel software -Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population -Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities -Presents self in a positive and professional manner -Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community -College degree preferred, 3-5 years experience in sales and marketing, preferably in senior housing

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About Phoenix Senior Living

-Personalized senior care solutions tailored to individual needs. -Home-like comforts combined with dining and therapy services. -Memory care and skilled nursing support life’s changing chapters. -Signature “Grand Baby Project” uses dementia doll therapy for engagement. -Family-run and mission-driven, maintaining a suburban footprint.

Sector Specialisms