Demand Generation Marketing Manager

Overview

Develop and execute multichannel demand generation campaigns to attract future residents.

Key Responsibilities

• demand generation
• strategy development
• campaign management
• platform testing
• data analysis
• aggregator management

Tasks

-Develop comprehensive demand generation strategies to drive qualified prospective leads. -Work closely with internal stakeholders to develop and implement marketing strategies. -Plan, execute, and optimize multi-channel marketing campaigns. -Test new platforms and approaches to reach target audiences. -Create data-driven decisions to improve Marketing and Leasing funnel performance. -Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs) -Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.

Requirements

• bachelor’s
• seo
• google ads
• meta
• power bi
• crm

What You Bring

-Bachelor’s degree in marketing or a related field required. -Strong customer, quality, and results orientation. -PC skills. -Strong relationship management, organizing and customer service skills. -Extensive experience in developing and executing multi-channel marketing campaigns. -Knowledge of SEO required. -Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required. -Excellent verbal and written communication, problem-solving, planning and analysis skills. -Ability to interact effectively at all levels and be an effective member of project teams. -Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com. -Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion. -Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus. -Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred. -Strong staffing, development, and appraisal skills. -Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook. -Experience using reporting software (i.e., Power BI or Tableau). -Proficiency in marketing automation and CRM software preferred.

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About Amh

-Founded with a vision to redefine living spaces, this company has grown into a multifaceted real estate powerhouse. -From residential communities to complex commercial developments, the company has a proven track record of delivering high-quality spaces. -The company specializes in designing, building, and managing properties that cater to a diverse range of industries and needs. -Known for their commitment to creating functional and sustainable developments, their portfolio spans various sectors, including residential, commercial, and industrial. -They have played a pivotal role in revitalizing urban landscapes with innovative projects that blend design, functionality, and sustainability. -The company’s strength lies in its holistic approach, managing the entire lifecycle of a property from conception to long-term management. -Distinct for their attention to detail and customer-centric approach, they have earned a reputation for excellence in the real estate industry. -As a forward-thinking company, they continually adapt to market changes and trends, staying ahead with cutting-edge developments and solutions.

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