Influencer Marketing Manager

Overview

Develop and execute influencer marketing strategies for luxury travel brand.

Key Responsibilities

• influencer outreach
• campaign creation
• budget management
• analytics tracking
• performance reporting
• strategy development

Tasks

-Manage influencer outreach, negotiations, contracts, deliverables, and post-campaign follow-ups -Monitor social and influencer channels for trends, brand mentions, and partnership opportunities -Provide creative direction and content guidelines to influencers to ensure brand compliance and storytelling consistency -Create engaging influencer campaigns that effectively showcase the property—particularly highlighting unique experiences, lifestyle, and nightlife -Support the planning and execution of influencer events, stays, and experiences to generate authentic and engaging content -Develop partnerships and collaborations that enhance brand visibility and align with brand values -Build and maintain strong relationships with influencers, talent managers, and brand advocates to foster long-term partnerships -Collaborate with the creative studio and cross-functional teams to develop cohesive, on-brand content across influencer and social media channels -Manage influencer budgets, comps, gifting, and activations to ensure efficient use of resources -Use analytics tools to track and measure the performance and ROI of influencer campaigns, optimizing based on data and insights -Identify, vet, and onboard influencers whose audiences and values align with the brand -Deliver regular performance reports and recommendations for improving future campaigns -Work in collaboration with the social team on the content calendar to ensure timely posting, campaign alignment, and consistent brand messaging -Stay current on influencer trends, emerging platforms, and evolving social media landscapes to keep the brand innovative and competitive -Coordinate with external agencies, PR, and contractor teams to streamline influencer efforts across all marketing initiatives -Develop and implement a comprehensive influencer marketing strategy that aligns with the brand’s overall marketing goals and objectives

Requirements

• bachelor's
• social media
• analytics
• communication
• project management
• creative

What You Bring

-Creative mindset with the ability to think outside the box -In-depth knowledge of social media platforms, trends, and best practices -Bachelor’s degree in Marketing, Communications, or a related field preferred. -Proven experience as a Social Media Manager or similar role -Photography skills are a plus -Bachelor's degree in Marketing, Communications, or a related field -Must be willing and able to work a flexible schedule to include nights, holidays, and weekends -Strong written and verbal communication skills -Experience with social media analytics tools -Excellent multitasking and project management skills

People Also Searched For

About Fontainebleau Las Vegas

-A premier destination on the Las Vegas Strip, blending luxury with excitement and world-class entertainment. -With a stunning design, the resort offers a variety of accommodations, dining options, and nightlife experiences. -Known for its innovative architecture and dynamic energy, Fontainebleau Las Vegas is poised to redefine hospitality in the region. -The resort focuses on creating unforgettable experiences through luxury services, exclusive events, and exceptional amenities. -Boasting a vast selection of entertainment venues, including high-end nightclubs, theaters, and performance spaces. -A true icon in the making, Fontainebleau Las Vegas is positioned to be one of the most sought-after destinations in the city.

Sector Specialisms