Digital Content Specialist

Overview

Create, publish, and manage digital content across social, web, and campaigns.

Key Responsibilities

• dam management
• metadata tagging
• ai automation
• social posting
• digital content
• campaign reporting

Tasks

Position Highlights: Responsible for creating, publishing, and maintaining digital content across social media platforms, websites, and campaign channels. Produces copy, graphics, and short-form video while supporting localized content needs and influencer activations. Also manages stock photography purchases, uploads, and tagging within the Digital Asset Management (DAM) system, and assists with coordinating photo and video shoots. Leverages AI solutions for content generation, localization, asset resizing, SEO tagging, and automated reporting to increase efficiency and creative output. -Purchase stock photography, upload assets to the DAM, and ensure accurate tagging for easy retrieval. -Assist with coordination of photo and video shoots, including scheduling, logistics, and asset delivery. -Automate metadata tagging, SEO recommendations, and campaign reporting. -Automate monthly reporting with AI-driven insights -Maintain content calendars and manage digital asset libraries. -Execute daily social media posting, channel-specific content, content engagement, and influencer campaign contributions. -Produce digital content including copy, graphics, video, and campaign collateral -Support trend research, creative ideation, and experimentation with new content formats -Support localized content needs across divisions to ensure alignment with national strategies. -Assist in campaign landing page development and collateral updates. -Generate creative variations and test formats to optimize performance -Use AI tools for image editing, video resizing, and accessibility compliance.

Requirements

• video production
• ai tools
• graphic design
• seo
• bachelor’s degree
• 3+ years

What You Bring

Tri Pointe Homes is looking for an experienced, enthusiastic individual to join our talented group as a Digital Content Specialist. Tri Pointe Homes is committed to building a diverse and talented team to help us achieve our goals. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position. This policy applies uniformly to roles where sponsorship cannot be accommodated to ensure consistency and fairness in our hiring process. -Knowledge of video production and editing for short-form content -Proficiency in social media platforms and content creation tools, including AI tools -Sedentary for extended periods, 4 or more hours per day -Experience with digital asset management -Frequent repetitive hand use (typing/computer work) -Excellent communication skills with ability to adapt content for diverse audiences and localized needs -Proficiency in graphic design tools and platforms -Ability to adapt content for diverse audiences and localized needs -3 or more years of experience in digital content creation, social media, or marketing -Creative thinking and problem-solving skills -Bachelor’s degree in Marketing, Communications, or related field, or equivalent relevant experience. -Leverage AI for translation, tone adjustment, and content localization. -Auditory ability to communicate in person, on calls, or in meetings -Familiarity with SEO principles and metadata tagging -Ability to manage and prioritize multiple tasks and projects simultaneously -Visual acuity for detailed computer work -Excellent copywriting and editing skills

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Benefits

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know. Want to know what it's like working at Tri Pointe Homes? Click here to see what our employees have to say: Great Place to Work Certified Company -Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company’s applicable incentive plan document. -Base Salary: The expected Base Salary range for this position is between $36.06 to $45.67 per hour, equivalent to $75,000 to $95,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday. -Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs.

About Tri Pointe Homes

-A leading homebuilder in the U.S., focused on creating innovative, sustainable, and high-quality residential communities. -Operations span multiple regions across the U.S., offering a diverse portfolio of homes designed to fit a range of lifestyles. -Specializes in building single-family homes and townhomes, with a commitment to superior craftsmanship and attention to detail. -Has made significant strides in adopting energy-efficient designs, incorporating cutting-edge technologies to enhance home comfort and sustainability. -Expanded its presence in key growth markets, bringing its signature approach to new communities in sought-after locations. -Known for its ability to deliver on customer needs while maintaining profitability, navigating the evolving housing market with agility. -Continues to be an industry leader, adapting its business model to meet the changing needs of homebuyers while creating lasting value.

Sector Specialisms

Visa Sponsorship

-applicants requiring visa sponsorship (e.g., h1b, opt) will not be considered.