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Senior Director - marketing Data & Analytics

Qiddiya | القدية

The Role

Overview

Lead data-driven marketing strategy, analytics, and team for Qiddiya.

Requirements

  • google analytics
  • tableau
  • predictive modeling
  • bachelor's degree
  • 12+ years
  • communication

What You Bring

-Excellent communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders -Demonstrated ability to manage multiple high-stakes projects simultaneously and deliver results under tight deadlines -A Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field; Master's degree preferred -Experience working in a fast-paced, dynamic environment, preferably within the entertainment, tourism, or real estate sectors -12+ years of experience in marketing analytics, data analysis, or related fields, with a proven track record in leadership roles -Expertise in advanced analytics techniques, including predictive modeling, customer segmentation, and data visualization -Strong proficiency with analytics tools and platforms such as Google Analytics, Tableau, or similar

The Company

About Qiddiya | القدية

-Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund. -Built to blend 'play' into everyday life, creating immersive, lifelong experiences. -Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world-class motorsports circuit. -Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure. -Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development. -By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs. -Notable features include the Middle East’s largest Six Flags park, a Formula 1-grade racetrack, and the world’s only Dragon Ball theme park.

Sector Specialisms

Entertainment

Theme Parks

Sports

Wellness

Hospitality

Real Estate

Residential

Commercial

Retail

Infrastructure

Transport

Technology

Education

Culture

Tourism

Gaming

Events

Leisure

Construction

Government