Regional Marketing Director

Overview

Strategically lead regional marketing to boost brand, resident acquisition and retention.

Key Responsibilities

• campaign management
• market research
• brand consistency
• data analysis
• kpi monitoring
• digital advertising

Tasks

-Assist in marketing budgeting for assigned properties. -Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing. -Conduct market research to identify target audiences, trends, and competition, and educate/empower onsite management teams to do the same. -Ensure consistent branding across all marketing channels and compliance with brand guidelines. -Monitor online reputation and implement strategies to improve customer sentiment and engagement. -Establish strong working relationships with regional property managers, leasing teams, and corporate marketing and associated counterparts. -Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention. -Continuously optimize marketing strategies based on data insights and industry best practices. -Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives. -Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing. -Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives via Google Analytics, reporting from Lead Management software, and any other Highmark-approved platform. -Collaborate with the national marketing team to establish, achieve, and maintain the goals of Highmark Residential. -Regularly communicate regional initiatives with the national marketing team and assist in the implementation of national initiatives. -Support communication and culture-led platforms such as Viva Engage. -Always promote and display company culture and core values. -Foster a collaborative and positive work environment, promoting teamwork and cross-functional collaboration. -Assist with informal education/coaching of Highmark marketing platforms for onsite team members and constituents as needed. -Assist with local events and meetings, including job fairs and local apartment association activities (working with other regional support positions as necessary). -Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions. -Assist in communicating significant updates and platform changes as they occur. -Analyze data, generate reports, and present findings to senior management to support strategic decision-making. -Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction. -Assist with new Property Technology tests and deployments. -Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals. -Facilitate and monitor all required and/or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance. -Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing. -Create and execute marketing plans specific to each property that align with company goals. -Act as an advocate of company and regional policies and directives. -Effectively communicate aforementioned marketing plans as needed to leadership as needed. -Develop and implement comprehensive marketing strategies: -Attend company meetings and budgeted industry education conferences.

Requirements

• branding
• social media
• bachelor's
• multifamily
• excel
• project management

What You Bring

-Strong understanding of branding principles and the ability to ensure consistency and adherence to Highmark Residential's brand guidelines across all marketing materials and properties, ensuring that the brand image is effectively represented and maintained. -Ability to quickly process complex information, prioritize effectively, and maintain focus in a fast-paced environment. -Demonstrated ability to proactively educate oneself about local markets, stay informed about market trends and dynamics, and effectively analyze market data to assess property performance and ensure competitiveness in the market. -High school diploma or equivalent required. Bachelor's degree in marketing, business administration, or a related field is preferred, providing a strong foundation of knowledge and skills. -Strong skills in internet, mobile, and social media platforms, with a proven ability to use them effectively for marketing campaigns and brand promotion. -Minimum of five years of experience in the multifamily housing industry, demonstrating a deep understanding of its dynamics and challenges. -Ability to work independently and collaboratively with cross-functional teams to achieve marketing objectives. -Proficiency in creative and design concepts, with the ability to collaborate effectively with graphic designers and creative teams to execute (and develop, as needed) visually compelling marketing materials and campaigns. -Intermediate-to-advanced knowledge of Microsoft Office Programs, particularly Excel, for data analysis, reporting, and extracting actionable insights. -Outstanding written, verbal, and customer service skills to communicate clearly and build positive relationships with internal and external stakeholders. -Comfort with navigating, working with, and facilitating marketing-related Highmark-required platforms such as those that serve social media, resident feedback/surveys, reputation, digital advertising management, advertising, analytics, etc. Self-training as needed when updates occur. -Exceptional project management skills to plan, execute, and track marketing initiatives within defined (and often lengthy) timelines and budgets. -Must be able to travel and incur expenses on a personal credit card with a reimbursement turnaround process that may take up to 30 days. -Strong problem-solving abilities to identify challenges, analyze root causes, and develop effective solutions. -Outstanding presentation skills to deliver engaging and impactful presentations to both small and large groups. -Close collaboration with regional training team and any other regional support associates. -Positive attitude towards change, with flexibility and adaptability to new strategies, technologies, and industry trends. -Educational and/or coaching abilities to inform, empower and develop constituents. -Excellent organization and time management skills to handle multiple projects, meet deadlines, and prioritize tasks effectively. -Exceptional conceptual and creative thinking skills to develop innovative marketing approaches that set Highmark Residential apart from competitors.

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Benefits

-Competitive pay for the market -Monthly bonus opportunities for all site associates -30% associate rent discount -10 paid holidays -Flexible Spending accounts -Medical, Dental & Vision benefits the 1 st of the month following 30 days of full-time employment -Help you achieve your goals by continuous professional development and regular career progression sessions -Professional Certification & Tuition reimbursement -Vacation, Sick and Personal Time off available to use after 90 days -Company-provided life insurance, short term and long term disability coverage -Paid parental leave -401(k) eligibility after 90 days, with 4% Highmark match

About Highmark Residential

-Manages urban and suburban multifamily apartments with tailored resident services. -Provides leasing, marketing, accounting, legal, and financial analysis services to maximize asset value. -Transforms communities through capital improvements and strategic repositioning programs.

Sector Specialisms