Director of Product marketing (LV)

Overview

Lead product marketing strategy and team for Smart Power/Buildings in Canada.

Key Responsibilities

• product strategy
• performance targets
• team leadership
• demand generation
• technical promotion
• product training

Tasks

-Strategic planning: Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy. Develops and implements annual marketing plan in conjunction with the marketing and sales teams. Prepare business plans focused on business development for a defined market. -Performance management: Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed. -Team leadership: Ensures that the area of responsibility is properly organized, staffed, skilled and directed. Coaches, motivates and develops direct and indirect subordinates. -Demand creation: Drives the country growth by evaluating market analyses, customer research, market conditions and competitor data. Align the sales team on new or promising markets segments for the portfolio. -Technical promotions: Creates product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach. Develops and implements product support and training initiatives, ensuring high customer satisfaction, in collaboration with the global teams. Drives sales efficiency by ensuring appropriate product knowledge. Ensures know-how sharing and cross-collaboration.

Requirements

• 12 years
• 5 years
• engineering degree
• salesforce
• microsoft office
• bilingual

What You Bring

-A minimum of 12 years of experience with 5 years in a management role -Proficient with Microsoft office product & SalesForce.com -Bachelor’s degree in engineering (preferred) or other relevant disciplines -Influence skills to be able to represent Canada’s requirement -Travel required across Canada approx. 20% and global factories 5% -Enjoys and is very comfortable in presenting -Strategic thinker -Demonstrate strong leadership and communication skills -Experience in business plans creation and execution -Experience in Electrical distribution market an asset. -Strong business acumen and understanding of the Canadian market dynamics -Ability to lead a technical department -Digital knowledge: Ability to engage with and explain new software and technologies quickly and effectively -Strong adaptability to change -Bilingual English and French written and spoken. French is required. English is also required to communicate with customers outside Quebec on a regular basis. -Proven change management skills

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About Abb

-A global technology leader with a rich history of innovation. -Focuses on electrification, automation, robotics, and digitalization for global industries. -Delivers solutions to improve productivity, energy efficiency, and sustainability. -A key player in sectors like utilities, transportation, manufacturing, and infrastructure. -Notable projects include electrification of rail networks, automation in factories, and energy-efficient grid solutions. -Continues to lead in integrating cutting-edge technologies, combining the digital and physical worlds.

Sector Specialisms