Regional Marketing Manager

Overview

Drive regional marketing strategy, launch campaigns, and build community ties.

Key Responsibilities

• campaign execution
• content creation
• video production
• performance tracking
• social media
• launch planning

Tasks

You’ll play a pivotal role in shaping the regional marketing strategy, delivering impactful local campaigns, and ensuring each site is recognised and valued within its community. This is a hands-on role suited to a proactive, creative marketer who enjoys bringing ideas to life and seeing measurable results. -Collaborate with the central marketing team (PR, digital, campaigns, brand) to deliver consistent messaging and cohesive marketing activity. -Identify and execute creative, high-impact local campaigns that stand out in the market. -Bring energy, creativity, and commercial acumen to every project. -Deliver standardised marketing plans for new site launches, ensuring objectives, timelines, and performance targets are achieved. -Create and update marketing materials and artwork in line with brand guidelines. -Track marketing performance, measure ROI, and report results to senior leadership. -Support local teams with social media activity and community engagement. -Design and implement localised marketing plans tailored to the unique characteristics, challenges, and opportunities of each site. -Build strong relationships with local teams, communities, and networks to strengthen brand visibility and engagement. -Manage and produce local video and content projects.

Requirements

• communication
• project management
• commercially minded
• marketing campaigns
• driving licence
• digital marketing

What You Bring

This role is field-based and will require regular travel across regional sites. An exciting opportunity has arisen for a dynamic Regional Marketing Manager to join a fast-growing, forward-thinking organisation with ambitious expansion plans. We’re investing heavily in marketing and communications and are looking for someone who thrives in a fast-paced, creative environment where no two days are the same. -Excellent communication and relationship-building skills, with the ability to engage stakeholders at all levels. -Strong project management and organisational skills with attention to detail. -Commercially minded, able to balance creativity with strategic impact. -Proven success delivering local or regional marketing campaigns that drive measurable results. -Willing to travel within the region (a car and full driving licence are essential). -A self-starter with strong creative instincts, initiative, and the confidence to test new ideas. -Experienced in managing the full marketing mix, including digital, content, and offline campaigns.

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About Moston

-Originally focused on specialist interim and permanent hires, it now spans executive search, asset lifecycle surveys and technical consultancy. -They serve clients ranging from SMEs to global brands across sectors like facilities management, financial services, construction and transport. -Moston led major asset‑data programmes—supplying M&E and fabric surveyors to load asset data into CAFM systems. -Their standout regulated‑sector pedigree includes delivering cleared professionals to nuclear, MOD, healthcare and education clients. -Following sustained growth, they restructured their operations into three divisions: Recruit, Asset, and Exec. -They pair market insight with delivery speed, offering tailored interim teams, retained executive placements and fixed‑price asset surveys. -Operating from Leeds and Lancaster, their portfolio blends recruitment, consultancy, asset management and specialist data services.

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