Senior Manager - Product Innovation

Overview

Drive product innovation, strategy, and market research for real estate projects

Key Responsibilities

• sales training
• market positioning
• standardized processes
• product innovation
• competitor benchmarking
• consumer research

Tasks

-Effective training and support for the sales team to enhance performance. -Provide guidance to regional teams on market positioning and pricing strategies. -Timely delivery of innovative ideas and standardized processes. -Work closely with internal teams (Marketing, Design, Sales) and external vendors for smooth project execution. -Help develop USPs by identifying customer needs and emerging market trends. -Conduct competitor benchmarking and consumer research in collaboration with the Head Office teams. -Support the implementation of standardized processes across different regions. -Contribute to the development and refinement of product innovation processes, templates, and standards. -Assist in defining and recommending the right product mix for new real estate projects. -Support product training sessions for the sales team during project launches and ongoing phases. -Provide insights to support land acquisition decisions based on desirability, sales performance, and pricing strategies. -Assist in value proposition testing with stakeholders, including channel partners and potential customers. -Support research to recommend innovative features addressing customer pain points and aspirations.

Requirements

• mba
• civil engineering
• 10+ years
• problem solving
• market research
• team player

What You Bring

-Strong team player with the ability to collaborate across cross-functional and cross-regional teams. -Bachelor’s degree in Civil Engineering or Architecture preferred. -10+ years of experience in product innovation, marketing strategy, or related roles within the real estate or construction sector. -Creative thinker with a proactive, learning-oriented mindset. -Strong analytical, problem-solving, and decision-making skills. -Excellent communication, presentation, and interpersonal abilities. -Ability to analyze consumer insights, identify market gaps, and suggest effective solutions. -Successful support in product launches with well-defined USPs and optimal product mix. -MBA or Master’s in Construction Management from a reputable institution. -Improved customer satisfaction and strengthened market positioning. -Strong understanding of the real estate industry and technical aspects of construction. -High-quality market research and competitive insights.

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About Godrej Industries Group

-Founded in the 1980s as a holding arm of a storied legacy that began in 1897, it now weaves together diverse businesses. -Subsidiaries span FMCG, real estate, agribusiness, chemicals, real estate private equity and financial services. -Chemicals division, one of India’s oldest oleochemicals manufacturers, serves global industrial markets. -Agrovet pioneers in animal feed and palm oil, with R&D-backed products boosting farm productivity. -Consumer Products arm leads in home and personal care across Asia, Africa and Latin America. -Properties business is among India’s top real estate developers, delivering residential and commercial projects. -Capital controls financial services including home loans and commercial lending under the Group’s banner. -Headquartered in Pirojshanagar, Mumbai, the Group continues a legacy rooted in ingenuity and nation-building.

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