Senior Manager, Digital Innovation

Overview

Lead digital marketing strategy, platforms, and innovation for multifamily properties.

Key Responsibilities

• platform management
• tool implementation
• tool integration
• issue resolution
• user training
• email marketing

Tasks

-Ensure content accuracy, usability, and brand consistency across all digital properties. -Support transitions and acquisitions with digital platform setup and branding. -Collaborate with internal teams and vendors to enhance user experience and functionality. -Manage and optimize corporate digital platforms including Asana, Entrata, Box, Jostle, Engage, SharePoint, and other CMS and collaboration tools. -Evaluate and implement new digital tools to support marketing and resident engagement. -Lead onboarding and integration of new tools and platforms. -Lead issue resolution and troubleshooting across marketing technologies and integrations. -Provide training and support to internal stakeholders on digital tools and best practices. -Manage email marketing platforms such as Entrata Message Center, Mailchimp or other similar tools. -Oversee the strategy and performance of property websites and resident portals. -Research and recommend new marketing vendors and technologies. -Monitor performance metrics and optimize campaigns for engagement and conversion. -Maintain strong relationships with external partners to ensure service quality and innovation. -Partner with content, creative, and operations teams to align digital strategies with broader marketing goals. -Develop and execute email campaigns that support leasing, retention, and corporate initiatives.

Requirements

• digital marketing
• project management
• cms
• email marketing
• bachelor's
• 10+ years

What You Bring

-Ability to thrive in a fast-paced, growth-oriented environment. -Excellent project management and vendor coordination abilities. -Experience in multifamily or property management marketing strongly preferred. -10+ years of experience in digital marketing, marketing technology, or digital operations. -Proficiency in CMS platforms, email marketing tools, and collaboration software. -Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus) -Strong analytical skills and experience with performance tracking and reporting. -Some travel required to the properties at least once a month plus key company conferences and industry events

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Benefits

-401(k) matching -Parental leave -Company Paid Life insurance -Tuition reimbursement -Generous Paid time off -Referral program -Generous Medical, Dental and Vision - No & Low Cost options -Bonus Programs

About Preferred Apartment Communities

-Primarily invests in and manages high-quality multifamily communities and commercial properties across the U.S. -Successfully built a diverse portfolio focused on long-term value and attractive returns for investors. -Portfolio spans multifamily apartments, shopping centers, and office buildings in key U.S. markets. -Business model revolves around acquiring, owning, and managing real estate with an emphasis on growth and sustainability. -Known for its hands-on approach to property management and high operational standards. -Deep expertise in the residential sector has positioned it as a key player in multifamily housing across major metropolitan areas. -Expanded its reach, securing numerous high-profile investments in both residential and commercial markets.

Sector Specialisms