Area Marketing Director

Overview

Lead digital marketing for multi‑family properties, driving leads, traffic, and resident retention.

Key Responsibilities

• site visits
• website management
• seo optimization
• budget management
• analytics audits
• yardi reporting

Tasks

Handles client requests and projects related to digital or print projects. Conducts quarterly site visits for all communities in portfolio/area. Completes marketing checklists and reports of items needing attention. As part of the property onboarding process, and as requested, oversees and collaborates with the Digital Marketing Managers on projects related to websites and/or other digital projects; both structural and visual, including formats, imagery, copy, color and use of logos Conducts monthly and quarterly performance calls with clients, Asset Managers and Regional Manager to address marketing needs and/or modifications needed to the approved budget The Area Marketing Director is responsible for collaborating with clients, Asset Managers, VP’s, Regional managers, and vendors. Using a digital marketing background, ILS’s, SEO, SEM and Yardi experience, this role serves as a service-oriented support to the Sr. and other Directors of Marketing. This role is responsible for developing and executing marketing strategies and objectives to increase leads, traffic, and resident retention for the communities within an assigned portfolio or area. The Area Marketing Director generates creative solutions and demonstrates “out-of-the-box” thinking, applies design principles to translate concepts and information into images; manages and coordinates projects, maintains integrity of project plans and budget and communicates progress and changes to team members. The Area Director of Marketing oversees an annual marketing performance budget that exceeds 200k and will make independent decisions to spend this money based on performance and community needs. The Area Director of Marketing is the support for the clients and community needs and decision making. Creates, implements, monitors, and modifies, the digital marketing plan for each community in the portfolio/area. Identifies and communicates improvements for the performance of current websites. Suggests color palettes, point of interest maps, SEO, UTM codes. Works with the Digital Marketing Manager to ensure completion. Creates and manages marketing budgets to align with client’s investment goals and property’s needs May prepare ROI and other reports for Director of Marketing, monthly, and/or to support client calls, weekly Evaluates leasing activity and occupancy, at the communities, and recommends improvements for increased monthly performance. Conducts regular audits of sources, Google Analytics, and CRM reports Runs Yardi or other external party reports to identify solutions to address and submits them to the client, VP, Regional and Community Managers Works, in partnership with the Director of Marketing and vendors, on signage and digital projects for lease-up and stabilized communities

Requirements

• yardi
• multi‑family
• adobe acrobat
• ms office
• google analytics
• bachelor's

What You Bring

All positions contingent on completion of successful background screen and drug test. Advanced knowledge of Yardi modules including Voyager and Rent Café Prior marketing experience within multi-family property management required Experience in graphic design regarding fonts, color and balance –visual experience, as well as attributions for a visual and readable website. This is understood with experience and based on WCAG industry requirements Knowledge of all file types and their uses Experience with Adobe Acrobat Lease-Up experience a plus Excellent knowledge of MS Office, including Word, Excel, PowerPoint, SharePoint Use and understanding of Google analytics, SEO, SEM is necessary at this level Great opportunity for an experienced multi-family Marketing professional based in Sacramento, CA! Three to five years of related marketing knowledge and a bachelor’s degree from a four- year college or university specializing in marketing or equivalent combination of education and experience Flight and car travel required

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Benefits

Salary is $93,000/year plus incentive bonus and car allowance.

About Sares Regis Group

-Driving growth and innovation in real estate development. -Delivering exceptional spaces through real estate investment, development, and property management. -Diverse portfolio spanning residential, commercial, and industrial properties across the U.S. -Focus on sustainable and community-oriented projects. -Known for successful mixed-use projects that blend residential, commercial, and industrial uses. -Transforming urban landscapes and revitalizing neighborhoods through thoughtful design. -Leader in providing high-quality, sustainable real estate solutions across multiple sectors. -Recognized for strategic partnerships with institutional investors and deep market trend understanding.

Sector Specialisms

Security Clearance

-all positions contingent on successful background screen and drug test.