Technical Sales Rep.

Laticrete International

The Role

Overview

Promotes LATICRETE products via education, training, and partnership building to drive sales.

Key Responsibilities

  • territory planning
  • market penetration
  • technical support
  • product training
  • salesforce updates
  • distributor management

Tasks

-Review stocking profiles with distribution to maximize sales in local market. -Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction. -Learn industry trends and competitive landscape. -Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust. -Develop a thorough Territory Business Plan to maximize the opportunities and focus on development areas to ensure the territory will meet or exceeds revenue targets. -Thoroughly investigate product claims in field, document and work with LATICRETE Technical Services to find resolution for product-related installation issues. -Help customers identify the best systems and products to meet their application needs. -Regularly review and adjust the Territory business plan throughout the year as business needs change. -Maximize market penetration in assigned territory. -Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project. -Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings. -Work with territory partner, manager, and other teammates to share ideas to better service territory. Establish promotions that can move the sales needle benefiting both Laticrete and our distribution partners -Participate in internal LATICRETE product and system training. -Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users. -Maintain Project Tracking files and Competitive Pricing files. -Plan calendar and travel to ensure efficient and maximized facetime with key customers. -Attend industry events such as trade shows, local and national professional organization events. Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience or providing general information to attendees. -Update Salesforce to accurately reflect territory KPI attainment. -Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce. -Conduct product knowledge training, including product usage demos (hands-on and PowerPoint). -Participate in Sales skill enhancement training. -Actively participate in social media groups and communications as appropriate with customers.

Requirements

  • salesforce
  • microsoft office
  • bachelor's
  • 3+ years
  • communication
  • travel

What You Bring

-Knowledge of Salesforce a plus. -Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities. -Must be able to travel on short notice. -Product application experience a plus -Valid Canadian Passport (Some US travel required) -High level of self-motivation -Bachelor's degree or equivalent related work experience. -Local market knowledge highly desired. -Demonstrated success building and cultivating long term professional partnerships. -3+ years of related work experience in Sales or in the Construction industry. -Strong written, verbal and listening skills including ability to present to large audiences. -Industry training and certifications highly desired. -Strong organizational skills. -Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.

The Company

About Laticrete International

-A three-generation, family-owned business that expanded into 100+ countries through bold export strategies. -Products range from tile & stone mortars to decorative resinous floors and concrete restoration systems. -Typical projects include high-end tile installations, waterproofing, floor leveling, and masonry builds. -Specialisms span buildings and infrastructure, with durable solutions contributing to LEED-certified sites. -Innovation roots evident in early latex additives and ongoing R&D at ISO 9001-certified facilities. -Standout fact: their SUPERCAP® system redefines underlayment with industry-leading warranties.

Sector Specialisms

Industrial

Energy

Infrastructure

Buildings

Residential

Commercial

Heavy Civil

Marine

Transport

Utilities

Water Resources

Solar

Wind

Nuclear

Government