Strategic Marketing Analyst

Overview

Develop and execute LATAM-focused strategic marketing plans and analysis.

Key Responsibilities

• strategy planning
• marketing roadmap
• budget management
• sales enablement
• data analysis
• digital tools

Tasks

-Collaborate with Marketing Directors and Senior Leadership Team (SLT) to develop strat / profit plans and marketing roadmaps aligned with regional growth priorities and business objectives. -Develop and support implementation of regional marketing plans by connecting with regional marketing leaders, engaging with corporate teams and managing the budget. -Improve alignment with global and regional teams in order to adapt content and processes for LATAM market -Translate market research insights and segment highlights into sales training materials, customer presentations, and competitive analysis to drive sales enablement. -Provide data-driven recommendations to enhance ROI, improve market execution and strengthen regional market positioning. -Identify and recommend emerging digital tools, channels, and best practices relevant to the LATAM market. -Track, monitor, and report progress of regional marketing initiatives, ensuring timely achievement of objectives. -Provide operational support to various PLMs, Marketing Directors, VPs, and other senior leaders.

Requirements

• excel
• powerbi
• bachelor’s
• 3–6 years
• bilingual
• strategic marketing

What You Bring

-Ability to receive, interpret, and implement constructive feedback from project stakeholders. -Excellent communication skills with ability to present to senior stakeholders -Strong demonstration of ability to work collaboratively with a wide cross section of teams – research analysts, PLMs, marketing, MarCom and the leadership team. -Excellent communication skills – verbal and written. -Ability to work independently and collaboratively in a fast-paced environment. -Bilingual: English required; Spanish / Portuguese is a plus. -3 – 6 years of experience in strategic marketing, marketing operations, or product strategy -Background in a manufacturing industry or an industrial environment is preferable. -Experience working in or with LATAM markets is a distinct advantage -Good understanding of market research reports, whitepapers, segment developments, product updates, etc -Experience working collaboratively with cross-functional teams and across geographies. -Bachelor’s / Master’s degree in management or marketing -Proficiency in data tools (Excel, PowerBI), PowerPoint and marketing platforms.

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About Eaton

-global leader in power management, providing energy-efficient solutions for managing electrical, hydraulic, and mechanical power. -products and services span across industrial, commercial, residential, and infrastructure markets. -innovative solutions in energy storage, electrical distribution, and industrial automation. -instrumental in advancing technologies for utilities, transportation, and energy management. -recent standout projects include large-scale energy management systems for smart cities and utilities. -systems are crucial for sectors ranging from renewable energy to water resources management. -history of growth through acquisitions, continuously expanding global footprint and product offerings.

Sector Specialisms