Leader, Brand Identity Creative Direction

Key Responsibilities

• 3d visualization
• creative direction
• brand identity
• brand strategy
• concept development
• team collaboration

Tasks

-Create compelling concepts and 3D visualizations that bring our brands to life through physical and digital touchpoints. -Lead and deliver creative direction for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations. -Collaborate closely with regional design and marketing teams to ensure brand alignment across packaging, digital platforms, communications, and spatial design. -Own and evolve brand identity across the LIXIL portfolio, ensuring consistency, relevance and differentiation. -Develop brand strategy guidelines rooted in purpose, creativity, and commercial impact.

Requirements

• 3d rendering
• generative ai
• design degree
• 10+ years
• consumer branding
• strategic

What You Bring

-Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise. -Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom). -Aesthetic sensitivity and a refined design eye. -Confident communicator and collaborator, able to influence and inspire across disciplines and cultures. -Degree (or equivalent) in Industrial, Spatial, or Interior Design with outstanding academic achievement. -Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design. -Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously. -Proven ability to translate insights into impactful design solutions and innovation strategies. -At least 5 years’ exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods. -Strategic thinker with a proactive, solution-driven mindset. -Deep understanding of brand foundations, storytelling, and consumer behaviour.

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