Vertical Marketing Manager

Overview

Strategic B2B marketer driving demand for Hospitality, Education, Government, Healthcare verticals.

Key Responsibilities

• lms management
• asset creation
• campaign tracking
• digital campaigns
• visual design
• webinar hosting

Tasks

-Support training initiatives by managing and updating content within a Learning Management System (LMS). -Partner with sales and product teams to ensure consistent messaging and branding. -Develop and implement marketing strategies tailored to vertical markets: Hospitality, Education, Government, and Healthcare. -Coordinate marketing efforts for industry tradeshows and conferences, including strategic direction for dynamic booth design, promotional materials, and pre/post-event communications. -Provide marketing support for customer meetings, proposals, and events. -Create and manage marketing assets that support the national account sales team, including presentations, brochures, case studies, and vertical-specific content. -Collaborate with national account managers to align marketing efforts with sales goals and customer needs. -Work with internal or external design resources to develop compelling visual content. -Track and optimize campaign performance to maximize ROI and lead generation. -Plan and execute integrated campaigns across digital channels (email, social media, paid media), print collateral, and trade association platforms. -Develop and host digital training sessions and webinars to educate internal teams and external partners on vertical-specific solutions and marketing programs.

Requirements

• b2b marketing
• adobe suite
• lms
• bachelor’s degree
• digital tools
• project management

What You Bring

-Minimum of 5 years of experience in B2B marketing, preferably in vertical or channel marketing roles. -Familiarity with Adobe Creative Suite, Canva or other design tools. -Experience with Learning Management Systems and digital training development. -Knowledge of vertical market dynamics in Hospitality, Education, Government, and Healthcare. -Bachelor’s degree in Marketing, Communications, Sales, or related field. -Excellent communication, project management, and cross-functional collaboration skills. -Experience in graphic design and/or tradeshow coordination is a plus. -Leverage graphic design skills to support campaign execution and asset creation (preferred but not required). -Proven success in supporting national accounts and executing demand generation campaigns. -Strong understanding of digital marketing tools and platforms (e.g., CRM, email automation, social media).

People Also Searched For

Benefits

-Matching 401(k) Contribution -12 Paid Holidays -Annual Bonus Eligibility -Health Savings Account -Up to 3 weeks starting Vacation (may increase with tenure) -Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance -Employee Stock Purchase Plan – purchase company stock at a discount! -Competitive Salary -Matching Gift Program -Educational Reimbursement

About Zurn Elkay Water Solutions

-Headquartered in Milwaukee, weaving product portfolios from sensor-based faucets and filtered bottle fillers into turnkey building solutions. -Financially backed as a pure-play water business, publicly traded on NYSE: ZWS, focused on doubling scale and maximizing opportunities. -Typical projects include outfitting hospitals with hygienic flushing systems, schools with lead-reducing hydration stations, and commercial campuses with low-flow plumbing. -Specialized in water safety, quality, hygiene, flow control, and conservation across healthcare, education, municipal, industrial, residential, and government sectors. -Offers a suite of branded solutions, including Zurn, Elkay, Hadrian partitions, and World Dryer hand dryers, showcasing vertical integration from toilets to hand-drying.

Sector Specialisms