Conduct brand tracking and analyze market trends, consumer insights, and competitor positioning to inform creative and strategic decisions
Translate business objectives and marketing strategies into creative campaigns and content that drive engagement and results
Collaborate with marketing operations and account managers to prioritize projects and allocate resources according to business needs and timelines
Stay informed on industry trends, design innovations, and competitive activity to continuously evolve the brand
Develop and implement strategic brand positioning and ensure consistent messaging and visual identity across all channels and markets
Direct the creative execution of photography and videography projects, ensuring alignment with brand voice, tone, and storytelling goals
Manage creative project timelines, budgets, and vendor relationships to ensure on-time, on-brand, and on-budget delivery
Partner with regional and cross-functional teams to adapt brand strategy and creative assets to meet local market needs
Provide coaching and ongoing feedback to support team development and performance
Guide the development of print, digital, and experiential creative that clearly communicates complex ideas to sophisticated audiences
Plan proactively for recurring creative needs by developing scalable frameworks and reusable templates that increase efficiency and maintain brand consistency
Facilitate brainstorming sessions, providing strategic and creative direction to generate actionable ideas that balance innovation with budgetary considerations
Lead and mentor a multidisciplinary creative team, fostering a collaborative culture of innovation, excellence, and accountability
Oversee the review, presentation, and approval of creative concepts and deliverables
Requirements
adobe cc
project management
5+ years
bachelor's
leadership
strategic thinking
Proficient in project management with the ability to manage timelines, budgets, and cross-functional collaboration
Problem Solving/Analysis
5+ years leading a creative team in an agency or in-house environment
Demonstrated ability to translate strategic objectives into compelling creative concepts and high-quality deliverables
Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint
Attention to Detail
Bachelor's degree in Graphic Design (or equivalent experience)
Proven experience developing and executing integrated marketing campaigns across digital, social, print, paid media, and mobile channels
Strategic Thinking
Skilled in Adobe Creative Cloud, Microsoft Office Suite (Outlook, PowerPoint, Excel, Word), and project management tools (Adobe Workfront)
Creative vision balanced with business acumen and an understanding of brand strategy
Proven ability to perform in fast-paced, action-oriented settings while maintaining focus and delivering high-quality results
Strong leadership skills with a track record of managing, mentoring, and inspiring diverse creative teams
Valid driver's license, reliable transportation, and an acceptable driving record
5+ years of graphic design experience with expertise in Adobe Creative Cloud
Presentation Skills
Excellent communication and interpersonal skills; comfortable working with internal teams at all levels of the organization, vendors, and external partners