National Head of Sales - Mhero & Voyah (Arabian Frontier Company)

Overview

Lead national sales strategy, operations and team for automotive brand in Saudi Arabia

Key Responsibilities

• sales strategy
• crm analytics
• digital transformation
• inventory management
• pricing strategy
• performance tracking

Tasks

The National Head Of Sales is responsible for leading and driving the overall sales strategy and performance across all regions in Saudi Arabia. This role focuses on achieving ambitious sales targets, profitability targets, expanding market share, optimizing sales operations, and fostering strong relationships with key stakeholders, while ensuring alignment with corporate objectives and customer satisfaction standards. This role involves strategic planning, team leadership, sales channel development, and market expansion. -Gather Cross-Functional Feedback: Collaborate with marketing and product teams to gather market insights and propose enhancements to products and pricing. -Develop and execute the national sales strategy to exceed targets and grow market share. -Facilitate Regular Team Communication: Conduct meetings to communicate strategy, review performance, and resolve operational challenges. -Liaise with OEM Partners: Maintain daily communication with OEMs and distributors regarding operations, product availability, and reporting. -Benchmark Global Best Practices: Research international automotive sales successes and recommend tailored strategies for the Saudi market. -Identify and capitalize on new market opportunities in regions, segments, and sales channels. -Foster a High-Performance Culture: Build a culture of accountability and collaboration by setting clear expectations and recognizing achievements. -Manage team performance using robust KPIs, driving continuous improvement across all regions. -Lead Cross-Functional Projects: Spearhead projects to streamline key operations like vehicle delivery, inventory management, and customer handovers. -Ensure all sales operations comply with company policies, legal regulations, and industry standards. -Foster a Culture of Continuous Improvement: Encourage feedback, innovation, and data-driven decision-making within the sales team. -Align sales initiatives with marketing and after-sales programs to boost customer retention. -Monitor & Drive Daily Performance: Track daily sales reports, identify gaps or opportunities, and provide immediate guidance to regional and branch managers. -Analyze Market and Competitor Data: Monitor trends, competitor activity, and customer behavior to proactively adjust strategies and introduce innovations. -Lead and Mentor the Sales Team: Directly manage and develop regional managers, dealership leaders, and key account executives to align with company goals. -Leverage Data & Reporting: Utilize CRM and analytics tools for effective tracking, ensuring timely and accurate MIS submission and process adherence. -Implement Sales Enablement Tools: Develop and deploy new technologies and tools to improve team productivity, reporting accuracy, and customer engagement. -Drive Digital Transformation: Identify and implement digital upgrades to the customer journey, including online sales platforms and CRM optimization. -Oversee Recruitment and Workforce Planning: Manage hiring, onboarding, and strategic staffing to ensure the right talent is in place across all locations. -Oversee budgeting, accurate sales forecasting, and reporting to senior management. -Manage Credit & Collections: Oversee the collection process for dues from credit sales customers. -Build and maintain strategic relationships with key customers, corporate clients, and OEMs. -Optimize Inventory & Supply: Manage vehicle inventory levels by coordinating with supply chain and logistics to ensure timely allocation and replenishment. -Develop Talent and Training: Create and implement training programs to enhance team capabilities and build a strong leadership pipeline. -Lead, mentor, and develop the sales team to foster a high-performance culture. -Ensure Compliance & Controls: Uphold regulatory requirements, brand guidelines, and internal controls across the entire dealership network. -Uphold Standards and Compliance: Monitor dealership activities to ensure adherence to corporate policies, processes, and brand standards. -Address Underperformance: Identify underperforming areas and lead strategic initiatives to tackle root causes and implement corrective actions. -Establish Improvement KPIs: Create metrics to measure the impact of process and product changes, ensuring they align with business goals. -Oversee pricing strategies to maximize profitability and ensure competitive positioning. -Represent Sales at the Executive Level: Act as the sales function's voice in leadership meetings, providing insights and strategic recommendations. -Conduct Field Visits: Regularly visit dealerships to observe operations, provide support, and ensure adherence to service and brand standards. -Support Dealership Execution: Assist dealership teams with pricing, promotions, and campaign execution, ensuring alignment with national strategies. -Resolve Operational Issues: Act swiftly on customer escalations, delivery delays, and process bottlenecks to facilitate effective solutions. -Optimize Sales Processes: Continuously evaluate and refine sales processes to boost efficiency, cut costs, and enhance the customer experience. -Drive Cross-Functional Collaboration: Work closely with departments like marketing and finance to ensure integrated strategy execution. -Expand and strengthen the dealer and distributor network, collaborating with financing partners. -Approve Forecasting & Targets: Review and adjust dealership-level forecasts, order plans, and sales targets based on performance and inventory. -Set and Manage Performance Goals: Establish clear KPIs for all direct reports and drive achievement through regular reviews and coaching. -Optimize Organizational Structure: Evaluate and adjust the sales division's structure for maximum operational effectiveness.

Requirements

• crm
• dms
• sales analytics
• kpi tracking
• bachelor's
• leadership

What You Bring

-Strong interpersonal skills to effectively engage and align with stakeholders at all levels, both internally and externally. -In-depth knowledge of the KSA automotive industry, including consumer behavior, market trends, competition, and regulatory standards. -PREFERRED: Bachelor's degree. -Demonstrated ability to develop and execute national sales strategies, including forecasting, target setting, and performance management. -A commitment to outstanding service, combined with strategic problem-solving abilities and a focus on continuous improvement. -Proficient in sales analytics, KPI tracking, inventory planning, and supply chain coordination to optimize performance. -Skilled in leading, coaching, and motivating large, cross-regional teams to build accountability and drive high performance. -Understanding of diverse revenue streams (Retail, Fleet, EV, Aftermarket) and expertise in pricing and promotion strategies. -PREFERRED: 10–15 years of progressive experience in automotive sales, preferably in Passenger Cars, with at least 5 years in a senior leadership role managing large, multi-location dealership networks or national sales operations. -MINIMUM: 10 years of progressive experience in automotive sales, preferably in Passenger Cars. -Knowledge of CRM, Dealer Management Systems (DMS), and digital sales channels like e-commerce platforms.

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About Al Ghurair

-With a presence across multiple sectors, the company has developed a solid reputation in construction, real estate, and manufacturing. -Al Ghurair is a leader in various industries, including food processing, retail, and energy, shaping the economic landscape in the region. -The company's construction arm has worked on iconic projects like Dubai's Burj Khalifa and large-scale infrastructure developments. -Al Ghurair's manufacturing capabilities include state-of-the-art facilities in cement, aluminum, and packaging. -The company has a strong history in the food industry, operating one of the largest flour mills in the Middle East. -Its retail division includes renowned brands, offering everything from consumer goods to luxury products. -Al Ghurair has also made significant strides in renewable energy, investing in solar and sustainable energy projects. -With a commitment to growth, innovation, and excellence, Al Ghurair continues to evolve, expanding its portfolio and footprint across the globe.

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