Campaign manager, Northern Region/MEA/ANZ (f/m/d)

Overview

Drive regional B2B demand generation campaigns for Thinkproject's construction SaaS platform.

Key Responsibilities

• campaign optimization
• demand generation
• multi‑channel delivery
• asset creation
• performance reporting
• sales alignment

Tasks

-Ensure all assets align with Thinkproject’s brand and support storytelling that resonates with buyers. -Use data-driven insights to optimize campaigns in real time and maximize ROI. -Build strong alignment with regional sales leaders, keeping them informed of plans and results. -Ensure campaigns directly contribute to pipeline creation, acceleration, and expansion. -Communicate effectively with both execution teams and leadership, managing expectations and priorities. -Develop integrated regional campaign plans that balance global direction with local priorities. -Create campaign asset content (short-form: LP, email, ad copy, briefs etc.) and align campaign messaging across all assets -Take full responsibility for driving regional demand generation aligned to business objectives. -Evaluate sales demands, market dynamics, and buyer needs to shape campaign strategy. -Track, analyze, and report on campaign performance to sales and leadership. -Lead multi-channel campaign delivery across digital, paid media, email, social, webinars, events, and ABM. -Adapt and localize global messaging into compelling, regionally relevant stories. -Partner with product marketing, communications, and creative teams to create original high-quality regional content. -Drive implementation in partnership with channel owners, and ensure timely, high-quality delivery. -Act as a connector across Product Marketing, Content, and Communications to ensure unified go-to-market execution.

Requirements

• 5+ years
• hubspot/marketo
• salesforce
• bachelor's
• analytical
• project management

What You Bring

-5+ years of experience in B2B campaign management or demand generation, ideally within SaaS or technology. -Fluency in English; proficiency in an additional regional language is a plus. -Analytical mindset with a history of measuring and reporting campaign impact. -Proficiency with marketing automation platforms (e.g., HubSpot, Marketo,) and CRM systems (e.g., Salesforce). Experience with working AI tools (copy, content creation, campaign execution is significant a plus. -Strong verbal and written storytelling and messaging skills with the ability to connect solutions to customer needs. -Deep knowledge of marketing channels and the ability to design and deliver fully integrated campaigns. -Experience in construction, engineering, or related industries is a strong plus. -Hands-on experience with campaign execution across digital, social, events, and account-based marketing. -Bachelor’s degree in Marketing, Business, Communications, or related field. -Excellent project management skills—able to prioritize, plan ahead, and manage competing demands. -Proven track record of developing campaigns that drive measurable pipeline impact.

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About Thinkproject

-Backed by EQT since 2021. -A standout in 2025: a global partnership with Accenture to accelerate digital adoption in utilities and energy sectors. -Their platform brings together 15+ integrated modules to break data silos and enable a single source of truth.

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