Senior Leader - Retention

Overview

Lead retention strategy for 3M residential customers, managing budget & team.

Key Responsibilities

• campaign planning
• kpi tracking
• budget allocation
• retention strategy
• creative management

Tasks

-Leading end-to-end campaign planning and delivery across SMS, email and digital -Driving KPIs including churn reduction, engagement and campaign effectiveness -Overseeing budget allocation and ROI analysis -Developing and implementing retention marketing strategies -Managing creative development and content oversight

Requirements

• compliance
• commercial
• leadership
• team management
• retention
• digital

What You Bring

-Strong knowledge of compliance standards and customer-centric messaging -Commercial acumen with budget ownership and performance accountability -Proven leadership experience in B2C marketing communications within energy, utilities or other regulated sectors -Experience managing teams and third-party partners -Expertise in retention strategies and campaign delivery across digital channels

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About Edf (Uk)

-A leading energy provider is committed to driving low-carbon energy solutions across the UK. -Generates a significant portion of the UK’s electricity with a focus on nuclear, wind, and solar power. -Plays a key role in the UK's energy transition, striving to meet growing energy demands sustainably. -Operates major nuclear power plants and offshore wind farms, contributing substantially to renewable energy output. -Diverse portfolio includes electricity generation, supply, and energy services for both residential and business sectors. -Invests in innovative energy storage and smart grid technologies, enhancing energy resilience.

Sector Specialisms