Land Analyst

Overview

Analyzes market and digital data to support land acquisition and investment decisions.

Key Responsibilities

• a/b testing
• multivariate analysis
• data reporting
• attribution model
• market research
• insight generation

Tasks

-Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance -Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions -Complete all other duties as assigned by managerAdhere to company safety standards and help promote a safe working environment -Perform in-depth research and analysis regarding -Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time. -Generate insights and recommendations and present these to the senior management -Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes Position Standards -Assist with ad hoc reporting needsRepresent the company professionally in all internal and external interactions and communications -Create transparency by delivering insights everywhere make data ubiquitous through reports and insights -Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycleHelp develop a marketing attribution model -Improve data culture - Identification of new data sources; improvement of current ways we use data, etc. -Participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions. -Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital dataLeverage vast array of digital and web data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns and website/email effectiveness.

Requirements

• power bi
• excel
• bachelor's
• automation
• survey design
• problem solving

What You Bring

-Experience with quantitative and qualitative research methods -Experience working with business intelligence and data visualization tools (preference for Looker or Power BI) -Bachelor's degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics -Be able to present insights from quantitative and qualitative dataBe able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively. -Automate manual or sub-optimal business processes and analyses -Experience in consumer insights, market research or related analytical field -Proficiency in both Excel, Adobe PDF and Power PointLove sharing consumer insights that lead to impactful changes that will grow the business -Attention to detail -Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients -Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.) -Strong research and organizational skillsStrong analytical and statistical skills -Exceptional problem solving and analytical skills -Previous real estate work experience is preferred -Creative mindset that can develop novel solutions to business problems and challenges -Strong communication skills (written and verbal)

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About Dream Finders Homes

-Founded with a vision to create quality homes that cater to the needs and lifestyles of its customers. -A rapidly growing homebuilder with a strong focus on building personalized, affordable homes. -Offers homes across multiple regions, including Florida, Texas, and other key U.S. locations. -Known for their commitment to customer service and for delivering homes on time and within budget. -Focused on both residential and commercial sectors, offering tailored solutions for diverse clientele. -Emphasis on design flexibility, allowing homeowners to customize their dream homes. -Financial growth is a testament to its robust business model and customer-centric approach. -Consistently recognized for creating high-quality homes and delivering exceptional construction standards.

Sector Specialisms