Senior Digital & Marketing Analyst

Overview

Analyze digital marketing performance, manage CRM campaigns, and deliver actionable insights.

Key Responsibilities

• campaign management
• crm execution
• a/b testing
• data analysis
• dashboard reporting
• digital adoption

Tasks

-Share insights and best practices across teams to build a culture of continuous improvement. -Drive adoption of digital-first practices within the team. -Partner with Marketing, Sales, and Digital Experience leaders to align campaigns with broader strategies. -Test and pilot new digital approaches (e.g., A/B testing, personalization strategies). -Recommend improvements to workflows, targeting strategies, and campaign execution. -Track and report on digital campaign performance, ROI, and funnel effectiveness across web, email, paid media, and social channels. -Analyze customer behavior and digital engagement to identify optimization opportunities. -Stay current on digital marketing and CRM campaign trends, tools, and best practices. -Work with Data & Insights team to ensure consistent measurement, data quality, and customer segmentation. -Support Digital Enablement team in connecting campaign performance to enterprise KPIs. -Partner with Marketing and Sales to segment audiences and design trigger-based, personalized campaigns. -Develop dashboards and reporting frameworks to measure marketing effectiveness and support decision-making. -Ensure CRM data is leveraged to maximize campaign reach, accuracy, and impact. -Track campaign outcomes and provide reporting to stakeholders. -Build, launch, and monitor targeted campaigns within the CRM platform (Microsoft Dynamics preferred). -Provide insights and recommendations to improve conversion, retention, and personalization.

Requirements

• metrics
• google analytics
• power bi
• data analysis
• microsoft dynamics
• bachelor's

What You Bring

-Proficiency in digital marketing metrics, reporting, and ROI analysis. -Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics, Power BI, Tableau). -Strong analytical skills with ability to manipulate and interpret large datasets. -Collaborative mindset with ability to work effectively across marketing, sales, IT, and data teams. -Detail-oriented, organized, and able to manage multiple projects in a fast-paced environment. -Hands-on experience with CRM and marketing automation platforms (Microsoft Dynamics preferred). -Bachelor’s degree in Marketing, Business Analytics, Digital Media, or related field. -Excellent communication skills with ability to translate data into actionable insights for business stakeholders. -4–6 years of experience in digital marketing analytics, campaign management, or CRM execution.

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Benefits

-Disability Insurance -Critical Illness, Hospital Indemnity and Accident Insurance -Tuition reimbursement -Life Insurance -Identity Theft and Legal Services -Training and Development -Flexible Spending Accounts -Medical/prescription drug, dental, and vision Insurance -Health Savings Account -Employee Assistance Program (EAP) & Perks -Paid time off -Paid Maternity Leave

About Signature Aviation

-With a rich history of providing exceptional fuel services, ground handling, and aircraft maintenance, the company serves thousands of clients worldwide. -Operates across major airports, offering comprehensive services that cater to both private and commercial aviation. -The company's expertise spans fueling, maintenance, concierge services, and more, making it a go-to partner for aviation professionals. -Noteworthy for their innovation, Signature Aviation also invests in sustainable technologies and solutions that benefit both their clients and the environment. -With an extensive global footprint, Signature Aviation is consistently ranked among the top service providers in the aviation sector.

Sector Specialisms