
Complex Director of Revenue
Highgate
The Role
Overview
Develop and execute revenue strategies, pricing, forecasting, and optimization for hotel portfolio.
Key Responsibilities
- revenue forecasting
- pricing strategy
- demand analysis
- revpar monitoring
- rms management
- internet marketing
Tasks
-Complete all required month end reports with detailed analysis. If necessary, complete action plans for the property to follow to create additional production/revenue. -Develop and maintain a close relationship with the market manager of Third Party Intermediaries to maximize the opportunities with these channels. -Analyze prior night successes: Did the hotel sell out? Were the right decisions made for overselling? Address the opportunities in Highgate Hotel Business Review (HHBR) morning meeting. -Perform unconstrained demand analysis to determine optimal business mix. -Prepare annual Rooms revenue budget. -Communicate any strategy changes or update any calendars for the sales team to use. -Chair weekly Revenue Strategy meetings in order to formulate and disseminate strategies and tactics. Ensure that prior decisions are re-visited in this forum in order to evaluate their effectiveness and promote learning. -Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel. -Maintain high standards of personal appearance and grooming, which include wearing nametags. -Responsible for all short and long term forecasts including Weekly Forecasts, 30 60 90 Forecasts, In the month forecasts, and Full year forecasts. -Update the Daily Market Segment Analysis (DMSA). Ensure accuracy from the daily Flash Report. Review actual performance versus Potential performance. -Monitor RevPAR index on STR report and provide critical analysis of performance on weekly and monthly basis. -Establish hotel pricing levels in all segments. -Maximize efforts towards productivity, identify problem areas and assist in implementing solutions. -Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations. -Participate in M.O.D. coverage as required. -Responsible for the daily room inventory management process and daily pricing process. -Establish and communicate sales strategy for day, week, month and rolling 12 months. -Coordinate survey activities involving marketing and service opportunities to further enhance revenue potential. -Responsible for the maintenance of any software programs which contribute to the management of rooms revenue, including the CRS, RMS, PMS and Sales & Catering system. -Attend all hotel required meetings and trainings. -Monitor and communicate fluctuations in occupancy to operational departments so they can effectively manage staffing requirements and increase efficiency. -Responsible for Internet Marketing such as pay per click campaigns, e-mail blasts, GDS advertising, etc. -Review volume account production with Transient Sales Manager and Director of Sales. -Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner. -Ensure all distribution channels have correct content and pricing. -Actively develop all subordinates, ensuring that they have opportunities to grow their Revenue Management and leadership skill base through personal attention, internal/external training and participation in industry events. -Review Hotelligence reports for trends, booking windows and sources of business as well as rates compared to competition. -Oversee process for evaluating all opportunities for contracted business (group, wholesale, corporate negotiated, etc.) presented through the Sales department. Ensure that process enables high speed of response while maximizing profits. -Monitor competitor rates, positioning, strategies and data; maintain understanding of the dynamics of the local market and demand generators and present appropriate action plans to management. -Place test calls to Central Reservation Office (CRO) and property to ensure accuracy of rate quoting, restrictions and selling approach. -Develop and maintain relationships with other market Directors of Revenue to create a network of peers in your community -Prepare and present quarterly presentations to ownership. -Maintain a warm and friendly demeanor at all times. -Analyze local events and activities and project the effect of opportunities they create. -Manage and communicate group cut off dates. Run a group rooms control log (GRC) as well as pick up report from Property Management System (PMS) for 90 days. Verify pick up to actual block, cut off date, and whether or not you should extend, etc.
Requirements
- revenue management
- 4+ years
- bachelors degree
- excel
- multitask
- problem solving
What You Bring
-Ability to work quickly in a high-pressure & high stress environment -Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests. -Exceptional with details and follow up -In-Depth knowledge of all industry reports such as STR, Hotelligence, Market Vision, etc. -Must be able to multitask and prioritize departmental functions to meet deadlines. -Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives. -Must be able to maintain confidentiality of information. -At least 4 years experience in the Revenue Management field -Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary. -Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner. -Bachelors Degree required. -Understand the macro and micro-economic variables affecting supply and demand in the local marketplace, and use this knowledge to create accurate operational and financial room revenue forecasts. -Proficient in Microsoft Excel, Word, Power Point -Excellent time management skills
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Benefits
-Flexible and long hours sometimes required.
The Company
About Highgate
-Specializes in identifying and unlocking value across the hospitality and real estate sectors. -Has a strong presence in major markets worldwide, with a diverse portfolio spanning luxury, boutique, and extended-stay properties. -Expertise includes hotel operations, development, asset management, and investment strategies. -Approach focuses on strategic acquisitions, partnerships, and repositioning of underperforming assets. -Notable projects include the management of high-end hotels in prime locations, ranging from urban centers to resort destinations. -Known for innovative strategies and the ability to transform and enhance real estate properties. -Continuously leverages market insights and technology to stay at the forefront of the hospitality and real estate industries.
