Project Marketing Manager - Lifestyle Portfolio

Overview

Drive and localise integrated marketing for new lifestyle community projects in NSW.

Key Responsibilities

• asset creation
• budget management
• roi reporting
• data analysis
• campaign strategy
• cross-functional collaboration

Tasks

-Oversee the creation of marketing assets (digital, print, event-based) that support brand awareness, lead nurturing, community engagement, and sales. -Manage project-level marketing budgets and reporting, tracking ROI and campaign effectiveness to ensure alignment with business objectives. -Phone conversation with Talent Acquisition team -Collaborate cross-functionally with sales, development, and external agency partners to ensure unified execution, brand consistency. -Lead and localise integrated marketing strategies to position Ingenia Lifestyle communities as market leaders, aligning state and national campaigns with the overarching brand vision. -Develop and execute data-driven marketing plans by analysing lead quality, sales funnel metrics, and market trends to drive qualified traffic and optimise conversion performance.

Requirements

• crm
• edm
• cms
• microsoft office
• 5+ years
• stakeholder management

What You Bring

-Skilled in CRM systems, eDM builders, CMS platforms, and Microsoft Office. -Able to interpret customer insights, market trends, and competitor data to shape effective marketing strategies and drive process improvements. -Comfortable working in a fast-paced, hybrid environment with travel to sites, managing multiple priorities and adapting to evolving business needs. -5+ years in marketing, ideally within property, with a strong grasp of campaign delivery, project launches, and agency collaboration. -Proven ability to manage stakeholders and foster a positive, high-performing culture aligned with Ingenia’s values.

People Also Searched For

Benefits

-Up to 26 weeks paid parental leave -Heavily discounted accommodation at Ingenia Holiday Parks -Novated Lease options -Employee share options -Retailer discounts -Background Checks -Hybrid working options

About Ingenia Communities Group

-A leading developer and operator of lifestyle communities focused on delivering innovative and vibrant living spaces for people aged 50 and above. -Founded with the mission to create affordable, high-quality lifestyle communities, now operating across Australia, catering to retirees and those seeking a relaxed, yet connected way of living. -Specializes in the development of both permanent residential communities and short-term holiday parks, providing options for both long-term residents and those seeking a getaway. -_portfolio includes retirement villages, resort-style communities, and residential parks, each offering modern amenities, social opportunities, and a strong sense of community._ -With a focus on long-term growth, continues to expand its footprint, delivering projects that meet the evolving needs of Australia's over-50s demographic. -Committed to sustainable design, incorporating green spaces and energy-efficient features in many of its developments. -Notable achievement is the significant growth of its holiday brand, becoming a popular name in Australia’s holiday park sector.

Sector Specialisms

Interview Process

-apply via ingenia’s website (no cover letter needed) -phone conversation with talent acquisition team -interviews -background checks -receive your offer

Security Clearance

-must undergo a national police check