Product Marketing Associate

Overview

Lead global marketing for solar trackers, handling positioning, GTM and cross-functional execution.

Key Responsibilities

• market research
• product launch
• go-to-market
• kpi tracking
• collateral creation
• customer journey

Tasks

-Seek continuous feedback loops between marketing, sales, product development, and customer support. -Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers. -Produce marketing collateral, including sales presentations, product guides, case studies, and white papers. -Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration. -Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap. -Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives. -Establish key performance indicators (KPIs) to measure the success of product marketing efforts. -Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth. -Implement customer journey mapping to enhance the overall customer experience with the company's solar products. -Work closely with the marketing communications team to align messaging across digital, events, and channel marketing efforts. -Embody a customer-centric mindset within the product marketing function, ensuring that all initiatives prioritize and address customer needs and pain points. -Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines. -In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, webinars, and events, to reach target audiences. -Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization. -Execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption. -Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time. -Develop and refine positioning and messaging that clearly articulates the value of our solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders. -Translate complex technical features into compelling customer-facing narratives. -Conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights. -Drive thought leadership and content creation including technical blogs, webinars, and trade show collateral. -Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives. -Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs.

Requirements

• product marketing
• salesforce
• figma
• powerbi
• bachelor's
• 3+ yrs

What You Bring

As a Product Marketing Specialist II at Array Technologies, you will play a pivotal role in driving the success of our global products and manufacturing operations in the renewable energies industry, with a primary focus on solar trackers. This position requires a self-starter and strategic thinker with a deep understanding of the renewable energy market, exceptional product marketing expertise and project management skills, and the ability to work and collaborate cross-functionally with internal and external stakeholders to achieve business objectives and help differentiate our technology in a competitive and rapidly evolving global market. Strategic Acumen -Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams. -Proficiency in tools like Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms. -Proven success in executing global product marketing strategies. -Comfortable working with highly technical teams and distilling technical complexity for commercial audiences. -Bachelor's degree in marketing, business, engineering, or a related field. -Prior solar industry experience a plus but not necessary -Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred). -Exceptional communication, storytelling, and content creation skills. -Ability to manage multiple projects in a fast-paced, cross-functional environment. -Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices.

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Benefits

At Array Tech, Inc., we strive to lead with our culture, and believe that our people are a key enabler of our future state. Our total rewards philosophy supports Array’s ability to attract, develop, and retain our employees. We offer competitive compensation, benefits and wellness programs that align with the local markets where we do business.

About Array Technologies

-Founded with a vision to revolutionize solar energy, Array Technologies has grown into a leading global solar tracker provider. -The company specializes in developing cutting-edge solar tracking systems that enhance the efficiency and performance of solar power plants. -With a strong commitment to engineering excellence, Array Technologies focuses on delivering reliable, cost-effective solutions for utility-scale solar projects. -Over the years, the company has completed hundreds of large-scale projects, becoming a trusted partner for renewable energy developers worldwide. -Array Technologies' products are known for their durability and high performance in various environmental conditions, even in the harshest climates. -The company offers a unique combination of advanced technology, sustainability, and global reach, positioning it as a major player in the solar energy market.

Sector Specialisms