Assistant Online Grand Opening Manager

Overview

Manage the grand opening process, lead conversion, metrics, and OSC support.

Key Responsibilities

• lead scoring
• email campaign
• crm management
• metrics reporting
• vip messaging
• web audits

Tasks

-Maintain familiarity with all DRB communities and divisions to anticipate future department staffing needs -Manage implementation and results of Grand Opening Process including Lead scoring, drip campaign messaging, OSC personalized emails, metrics, and projections -Meet or exceed monthly conversion targets. -Oversight of electronic marketing efforts, including eblasts to leads, prospects and real estate agents. -Schedules appointments for leads at appropriate community. -Report weekly metrics and roll-ups to Allison (and Division Sales Leaders as needed) -Visits communities regularly to establish strong working relationships with sales team and insure accurate and timely knowledge of product and location. -Provides Sales Team with all information about lead’s needs and preferences to insure warm and smooth transfer. -Monitor VIP Lead messaging across the department via Click platform for cohesive, unique, and non-repetitive messages to our customers. -Identify VIP campaigns for additional OSC support to maximize OSC Department timeliness and effectiveness of conversion of VIP Leads to appointments. -Reports metrics regularly to leadership team, including number of leads, conversion of leads to appointment, percentage of appointments kept conversion of kept appointment to sale, conversion of lead to sale -Audits division and community web pages regularly. -Acts as resource to sales team by sharing lead information and feedback. -Analyze metrics, VIP lead traffic, conversions, and identify areas of success and improvement -Assist in the onboarding and training of new OSC team members -Provides referrals to lenders and other resources as needed. -Attends and participates in sales meetings -Identify areas for improving conversions across the Department -Enter all pertinent information into CRM including records of all interactions with the lead. -Promptly respond to all inquiries utilizing email, phone, text and mail as appropriate. -Provide support to OSC team members in troubleshooting, policies and procedures, guidance, and other requested support. -Submits website changes to corporate marketing group. -Measure and track Grand Opening Timelines and Process across divisions -Communicates appointment details to lead, including time, date, location with driving directions, name of sales consultant, direct phone number for sale consultant. -Support VIP Dial for Dollars Campaign across all divisions. -Provide information regarding community and surrounding area. -Maintains tracking records including lead information, appointments scheduled and kept, Sales resulting from appointments -Assesses lead’s needs and preferences to determine appropriate community and product. -Manage inbound phone calls as directed by leadership team. -Follows up with lead after appointment to close the loop and, in coordination with sales consultant, determine next steps.

Requirements

• drb knowledge

What You Bring

-Demonstrates thorough knowledge of DRB practices and products.

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About Drb Homes

-Drives growth through both organic expansion and strategic acquisitions like Biscayne Homes and Brightland. -Operates in over 17 metro markets along the East Coast, spanning active adult and luxury segments. -Offers more than 250 home designs across active adult and luxury segments. -Typical projects include master‑planned communities, luxury developments in Florida. -Known for tailoring floor plans and delivering high‑grade finishes underpinned by decades of craftsmanship.

Sector Specialisms