Create a connected, customer-first experience at regional and national events to promote awareness and drive demand.
Develop & execute scalable campaigns that allow us to drive engagement within our priority segments.
Identify and prioritize target accounts using a data-driven approach, in partnership with Sales, to support their outbound strategy and overall business objectives.
Communicate ABM program performance and status of top accounts to key stakeholders and leadership.
Research & craft personalized programming tailored to individual accounts, leveraging persona pain points and challenges.
Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed.
Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate.
Requirements
saas
self‑starter
salesforce
mindtickle
5+ years
attention to detail
Experience working at a B2B technology company, preferably SaaS.
A self-starter who can initiate and complete new projects, measure the impact, and scale as necessary.
Commitment to travel to regional and/or national events.
Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards.
5+ years of experience in field marketing or marketing.
Experience using Project management tools to keep projects on track and ensure they are completed on time.
Experience with Salesforce, Mindtickle, or similar tools.
Deep understanding of marketing channels and tactics to leverage in account-based initiatives.
A strong partner who can collaborate cross-functionally, manage by influence, and hold their own in discussions with senior leaders.
Benefits
A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.
Annual revenue generated in 2024, reflecting strong financial performance.
2024 Clients
Clients
Managing over 19,000 clients worldwide, showcasing broad market reach.
8M Units
Units Managed
Operates across more than 8 million units globally, indicating extensive property coverage.
S&P MidCap 400
Market Presence
Membership in the S&P MidCap 400 index highlights its significant market impact.
Founded in 2006 by Klaus Schauser and Jon Walker, AppFolio emerged to simplify property management through centralized cloud software.
Its flagship product, AppFolio Property Manager, integrates accounting, leasing, marketing, maintenance, and reporting into one platform.
In 2012 it acquired MyCase, later divesting it in 2020 to refocus solely on real estate solutions.
AppFolio has expanded via acquisitions like RentLinx, WegoWise and Dynasty Marketplace to enhance listing presence, analytics, and AI capabilities.
Typical customers range from small landlords to large portfolios, covering single-family, multifamily, commercial, student housing, and community associations.
Its Stack™ Marketplace enables seamless third-party integrations tailored to unique workflows.
In 2024 it introduced Realm-X, a generative AI assistant that automates tasks like report generation, messaging, and maintenance coordination.
Known for rapid feature rollout, mobile-first investor tools, and embedded AI, it stands out in real-time property and investment management.
Culture + Values
We care deeply about our customers.
We value the individual and celebrate diversity of thought and experience.
We believe in the power of data-driven decisions.
We aim to create a sense of ownership and accountability at all levels.
We focus on building and sustaining a culture of innovation.
We encourage a growth mindset and continuous improvement.
Environment + Sustainability
Net Zero 2040
Carbon Neutrality Goal
Committed to achieving net zero carbon emissions by 2040.
Implemented energy-efficient practices and reduced operational carbon footprint.
Focused on creating sustainable solutions for property managers and owners.
Inclusion & Diversity
39% women
Gender Diversity
Reflects the proportion of women in the workforce, emphasizing gender representation.
Foster an inclusive culture where all employees can thrive and contribute.
Set measurable goals to increase representation of underrepresented groups in leadership roles.