Search Engine Optimization Specialist

Overview

Lead and execute data-driven SEO strategies to boost organic visibility and performance.

Key Responsibilities

• keyword research
• competitive analysis
• seo reporting
• automation
• performance tracking
• testing

Tasks

Pella is seeking a strategic, data-driven, and curious SEO specialist to lead and scale our organic search strategy. This role will partner with internal and external stakeholders to manage and deliver cutting edge digital experiences. -Collaborate with internal and external partners to execute keyword research, competitive analysis, and content initiatives. -Support content strategy through keyword targeting, internal linking, and scalable optimization frameworks. -Use SEO tools and analytics platforms to generate reports and deliver actionable insights to stakeholders. -Monitor local and national share-of-voice (SOV) performance. -Identify opportunities to automate SEO workflows and scale insights. -Set and track SEO performance goals in partnership with the Web Strategy Manager. -Develop and enforce SEO governance, standards, and documentation. -Lead SEO testing and experimentation (e.g., title tags, meta descriptions, CTR, copy variants) for continuous improvement. -Develop and implement a comprehensive SEO roadmap covering technical, content, and local SEO. -Stay current on algorithm updates, emerging technologies, and industry trends, including AI impacts.

Requirements

• brightedge
• ga4
• technical seo
• cms
• bachelor's
• agile

What You Bring

As an SEO Specialist, this position will be responsible for driving the development and execution of comprehensive SEO strategies, enhancing visibility and performance across location-specific and national pages. This position will require in-depth understanding of SEO strategies, knowledge of multiple SEO analytic and tracking tools, and experience in creating reports to share with team members and senior leadership. SEO Specialist -Comfortable working in agile environments with evolving priorities. -Proficiency with tools like BrightEdge, Google Search Console, and GA4 -5+ years of hands-on SEO experience with a proven track record of driving growth. -Expertise in on-page, off-page, technical SEO, and content marketing best practices. -Experience with Agile project management methodologies. -Familiarity with CMS platforms (e.g., Contentstack, Strapi) and basic HTML/CSS/JavaScript. -Understanding of content strategy and editorial workflows. -Bachelor’s degree (B.A./B.S.) required. -Strong collaboration, presentation, and reporting skills, including executive communication.

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Benefits

Urbandale, IA (hybrid)

About Pella Corporation

-Offers a broad range of products for both residential and commercial sectors. -Known for high-quality, energy-efficient windows and doors with customization options. -Products are widely used in new construction and home renovations across North America. -Committed to continuous improvement with cutting-edge manufacturing and materials. -Adapts to market needs, introducing innovative window technologies and responding to design trends. -Specializes in storm doors, patio doors, and other building solutions.

Sector Specialisms