YHIC Retail Lead Generator Manager

Overview

Lead retail marketing and lead-gen efforts, manage teams, events, and partnerships to drive sales.

Key Responsibilities

• lead generation
• budget management
• performance reporting
• event marketing
• team development
• social media

Tasks

-Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships. -Conduct performance reviews with the Lead Generation/marketing team -Engage potential customers and schedule in-home consultations with Sales Representatives -Evaluate data and results to identify areas of improvement -Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development. -Optimize lead generation processes to exceed issued and conversion rate targets. -Develop training programs for existing local staff and new hires -Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences. -Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines. -Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers. -Support Corporate Marketing functions where necessary -Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience. -Manage and approve payroll entries and updates -Manage provided budgets to maximize ROI -Hire, train, and maintain a team of retail marketers across multiple locations -Create and lead a unified retail marketing vision across all brands and divisions. -Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships. -Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development. -Contribute content social media and company culture efforts -Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing. -Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager

Requirements

• retail marketing
• leadership
• travel
• driver's license
• bachelor's
• 2+ years

What You Bring

-Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing. -Strong ability to set vision, organize systems, and lead through influence in a matrixed environment. -Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend. -Valid driver’s license and reliable transportation required. -Bachelor’s degree or equivalent experience; marketing, communications, or business discipline preferred. -2+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses. -Experience in the home improvement, franchise, or direct-to-consumer industries a plus. -E xcellent communicator who inspires, coaches, and drives outcomes through people. -Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred. -Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking).

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About Your Home Improvement Company

-Founded with the goal of enhancing homes and spaces through quality craftsmanship. -Specializes in a broad range of home improvement services, from remodeling to maintenance. -Known for transforming residential and commercial spaces with a focus on attention to detail. -Committed to using high-quality materials and skilled professionals to ensure every project meets customer expectations. -Focused on delivering personalized, innovative solutions that cater to the unique needs of each client.

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