Digital Marketing Specialist

Overview

Drive SEO, content, and A/B testing to boost online visibility and conversions.

Key Responsibilities

• email campaigns
• seo optimization
• content management
• analytics reporting
• keyword research
• a/b testing

Tasks

-Collaborate with team to develop and implement targeted email marketing campaigns. -Optimize website content and structure to improve visibility in AI-driven search results. -Monitor and analyze email campaign performance metrics, providing insights and recommendations to optimize future campaigns and improve engagement rates. -Create, edit, and optimize content for web pages, ensuring alignment with brand guidelines and SEO best practices. -Utilize SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance. -Update and manage web content using CMS tools (e.g., WordPress, Craft). -Monitor and analyze content performance metrics to provide actionable insights that drive continuous improvement and higher conversion rates. -Utilize Google Analytics to track and report on site performance. -Perform ongoing keyword discovery and expansion. -Collaborate with the marketing team to plan and implement content calendars. -Design and execute A/B optimization tests to increase the effectiveness of various marketing strategies, landing pages, and user experiences. -Conduct keyword research and implement on-page and off-page SEO strategies.

Requirements

• jira
• confluence
• email marketing
• seo tools
• google analytics
• 3+ years

What You Bring

-Experience with project management tools like JIRA and Confluence. -Email marketing experience including creating campaigns, analyzing performance data, and optimizing strategies. -Knowledge of AI algorithms and tools to enhance search engine rankings preferred. -Hands-on experience with SEO tools and A/B testing platforms. -3+ years of experience in digital marketing, SEO, and content management. -Certifications in Google Analytics (Preferred). -Excellent written and verbal communication skills.

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Benefits

-Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers. -Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.

About Alarm.Com

-A leader in smart home and business automation solutions. -Provides cloud-based security, video surveillance, energy management, and access control systems. -Connects devices to offer seamless security and automation experiences. -Known for innovative solutions that allow remote monitoring and control of properties. -Delivers cutting-edge technology to residential and commercial sectors, enhancing security and efficiency. -Has established partnerships with top home security brands and service providers, expanding its reach. -Solutions integrate smart home technologies like cameras, thermostats, and lighting.

Sector Specialisms

Visa Sponsorship

-sponsorship of employment authorization or any immigration-related support is not available.

Security Clearance

-criminal background checks may be conducted as permitted by law.