Senior Product Marketing Manager

Overview

Lead go-to-market strategy and product marketing for retail SaaS products.

Key Responsibilities

• market research
• competitive analysis
• content strategy
• product positioning
• go-to-market
• sales enablement

Tasks

-Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns. -Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning. -Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities. -Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel. -Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized. -Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations. -Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience. -Conduct customer interviews and gather feedback to inform product development and messaging. -Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives. -Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches. -Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption. -Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products. -Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials.

Requirements

• real estate
• go-to-market
• product marketing
• bachelor's
• 7+ years
• leadership

What You Bring

-Experience in real estate, proptech, or a related field is a plus. -Proven history of developing and implementing go-to-market strategies. -Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority. -Bachelor's degree in Marketing, Business, or equivalent experience. -Experience with the real estate investment lifecycle, property management, or landlord services. -Prior experience in a high-growth company, navigating scaling challenges. -Deep understanding of modern product marketing methodologies. -Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions. -A strategic thinker with a knack for translating technical features into customer benefits. -Collaborative leadership style with an ability to build consensus and drive results. -7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2C SaaS products. -Experience in creating compelling marketing content and sales enablement materials. -Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively. -Familiarity with content marketing, lead generation, and product analytics.

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Benefits

-Paid Parental Leave -12 Paid Holidays -Robust health, dental, vision insurance, and more -401k Program -Volunteer Time Off -Wellness and home office/cell phone subsidies -Generous PTO Policy

About Roofstock

-Revolutionized the way investors buy and sell rental properties, making it easier than ever to access real estate markets. -Uses technology to streamline the process of buying, selling, and managing single-family rental homes. -Offers a full-service marketplace for investors to discover, purchase, and manage income-generating properties. -Provides property management, home inspections, and asset-backed financing, all powered by data-driven insights. -Grown quickly by tapping into the demand for passive real estate investment, making property ownership more accessible. -Innovates in digital property transactions, helping investors expand their portfolios from anywhere in the world. -Focuses on single-family rental homes, carving out a unique niche in the residential real estate market. -Has become a go-to resource for both seasoned investors and newcomers looking to diversify their portfolios.

Sector Specialisms

Visa Sponsorship

-no h-1b visa sponsorship; u.s. work authorization required.

Security Clearance

-employment contingent on successful background investigation.