Senior Manager, Marketing Analytics and Insights

Overview

Lead enterprise marketing analytics, insights, and media effectiveness across brands.

Key Responsibilities

• syndicated data
• data visualization
• media evaluation
• mix modeling
• tracking studies
• analytics strategy

Tasks

-Interpret syndicated data sources (e.g., Nielsen, Circana, POS Data & Panel Data) and apply findings to strategic and planning processes -Mentor and support the development of two analysts, building skills in data analysis, communication, and collaboration -Partner across Brand, Product, Strategy, and Data & Analytics teams to connect insights with real business outcomes -Deliver insights and reporting that guide enterprise-level brand, media, and strategic business decisions -Foster a culture of data-informed decision-making by helping teams across the organization understand and act on insights -Collaborate with the Brand Operations COE to evaluate media performance, including ROAS, lift studies, and marketing mix modeling (MMA) -Transform large, complex data sets into clear, engaging stories using platforms such as Tableau, Power BI, and Looker -Oversee consumer and professional tracking studies, ensuring insights remain consistent, reliable, and actionable over time -Manage and evolve FBIN’s enterprise analytics and syndicated data strategy across the Water, Outdoors, and Security business units

Requirements

• synthetic data
• consumer analytics
• mba
• 8+ years
• tableau
• ai research

What You Bring

-Experience applying synthetic data tools or piloting new research technologies. -Experience with analytics in consumer products or omnichannel brand environments. -Bachelor’s degree in Marketing, Business, Analytics, or a related field -Demonstrated ability to synthesize and connect insights from multiple sources—syndicated data, tracking studies, marketing analytics, and media measurement -Experience supporting, managing, or mentoring team members within analytics or insights role -Advanced degree (MBA or MA/MS in Marketing, Market Research, Psychology, Sociology, or related fields. -8+ years of experience in marketing analytics, syndicated data, or consumer insights -Experience contributing to media effectiveness measurement (e.g., ROAS, Lift, Marketing Mix Modeling) -Demonstrated storytelling and communication skills—able to explain complex findings clearly and effectively to varied audiences -Demonstrated proficiency with data visualization tools such as Tableau, Power BI, or Looker -Familiarity with AI-enabled research and advanced analytics methods.

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About Fortune Brands Innovations

-A leader in innovation, transforming everyday spaces with smart, functional products. -Focused on creating sustainable solutions that enhance the way people live, work, and play. -With decades of experience, the company has pioneered advancements in home hardware, kitchen, and bath industries. -Their product lines include iconic brands that redefine comfort, performance, and design. -From high-end kitchen systems to innovative home security technologies, Fortune Brands is at the forefront of next-gen solutions. -Known for its strong financial growth, the company continues to expand its reach globally with cutting-edge designs. -They have a history of pushing boundaries with both traditional and digital product offerings.

Sector Specialisms