Lead

Overview

Lead marketing automation & analytics, managing SFMC campaigns, paid media, and data insights.

Key Responsibilities

• azure devops
• sfmc automation
• dashboard development
• data analysis
• a/b testing
• paid campaigns

Tasks

The Lead – Marketing Automation & Analytics role blends marketing automation expertise with analytical rigor to enhance campaign performance, personalization, and ROI. You will lead efforts in Salesforce Marketing Cloud (SFMC), paid media, web, and social analytics, translating data into actionable insights and driving continuous improvement in marketing effectiveness. Partnering closely with cross-functional teams, you will ensure marketing programs are data-driven, customer-centric, and aligned with business objectives. -Azure DevOps Management: Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives. -Collaborate with cross-functional teams (marketing, sales, product) to align automation strategies with business goals and customer journeys. -Analyze user journeys, funnels, and channel performance to identify optimization and personalization opportunities. -Develop reports and dashboards highlighting key social, digital, and campaign metrics to guide strategic decision-making. -Lead the design, development, and execution of multi-channel marketing automation campaigns on Salesforce Marketing Cloud (SFMC), ensuring timely and successful delivery. -Continuously improve analytics processes and manage requests through Azure DevOps to ensure alignment with business objectives. -Analyze campaign performance data to measure ROI, identify trends, and deliver actionable recommendations for optimization. -Optimize campaign performance through data analysis, budget pacing, audience management, and compliance. -Monitor and analyze data across social media, digital, and web platforms to evaluate performance, engagement, and reach. -Support campaign analytics and optimization by forecasting impact, tracking KPIs, and providing recommendations to improve performance. -Partner with business stakeholders to define KPIs and translate business needs into tracking specifications and actionable insights. -Translate insights into actionable improvements to meet ROI and conversion goals. -Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes. -Develop and maintain dashboards and performance reports summarizing key marketing KPIs, insights, and lessons learned. -Design and execute A/B and multivariate tests, leveraging AI/ML techniques for better targeting, segmentation, and predictive insights. -Build and optimize sophisticated email, SMS, MMS, and push programs using segmentation, personalization, automation, and A/B testing to maximize engagement. -Partner with analytics teams to enhance data-driven decision-making and continuously improve campaign effectiveness. -Plan and execute paid campaigns across digital channels, ensuring accurate setup, targeting, and tracking.

Requirements

• adaptability
• communication
• marketing automation
• analytics
• digital
• campaigns

What You Bring

Digital, Campaign and Social Analytics Marketing Automation – Journeys, Campaigns & Analytics -Adaptability: The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately. -Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills. -Marketing Automation – Journeys, Campaigns & Analytics

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Benefits

Paid Campaigns -Work hours: Available for meetings and discussions until 12 noon CST

About Lennox India Technology Centre

-Driving innovation in HVAC, they engineer products focused on efficiency, comfort, and sustainability. -Solutions cater to residential, commercial, and industrial needs, emphasizing energy efficiency. -Integrating smart HVAC systems and IoT-enabled solutions for enhanced functionality. -Committed to reducing energy consumption and enhancing indoor air quality through pioneering solutions.

Sector Specialisms