Leasing Counselor

Overview

Drive senior living sales, tours, referrals, and community growth.

Key Responsibilities

• community tours
• sales execution
• database management
• budget management
• sales reporting
• referral development

Tasks

-Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events -Primary focus on "sales zone" activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution -Accurately maintain the community's database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts -Meet or exceed monthly company/community sales standards -Monitor and manage the budget of the department -As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations -Research and maintain current information on local competition and new services and competitors entering the marketplace -Provide regional management with necessary paperwork and reports to actively monitor sales efforts -Connect and help residents transition from home to community through thoughtful engagement at every level of interaction -Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties -Develop and maintain relationships with potential referral sources and conduct on-going field visits -Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions -Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral -Attend and participate in core sales training events and maximize techniques to grow census/revenue -Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential

Requirements

• bachelor's
• senior living
• customer service
• microsoft office
• relationship selling
• communication

What You Bring

-Bachelor's degree or equivalent experience and education preferred -Experience in senior living, including assisted living and memory care environments preferred -Experience in a customer service-oriented setting necessary -Ability to show sincerity and empathy -Ability to work nights, weekends and holidays required -Demonstrated ability to work in a team environment -Ability to work varied schedules to include weekends, evenings, and holidays -Ability to understand and manage emotions arising from client situations -Must possess a current driver's license -Ability to read, speak, and understand the English language -Creative and "out of the box" thinker desired -Expertise in "relationship selling" and a demonstrated ability to close -Experience with motivational interviewing techniques preferred -Ability to connect and build trust with clients and their circle of influence -Proficient in Microsoft Outlook, Word, Excel, and PowerPoint -Must demonstrate competence in the following areas: -Effective verbal and written communication skills are required, including the ability to communicate openly, honestly, and responsibly with others -Background in sales or leasing in the health care or senior living industry helpful -Ability to guide clients toward solutions

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About Experience Senior Living

-They’ve rapidly grown across six states—California, Colorado, Florida, Indiana, Maryland, Ohio, Virginia and Washington—delivering vibrant independent, assisted living and memory care communities. -Financially backed by a vertically integrated model, they recruit top HR and operations leaders to support scalable expansion. -Their typical projects are architect‑led, amenity‑rich communities featuring fitness centers, salons, theaters, makerspaces, resort‑style pools and pet‑friendly areas. -They specialize in residential senior living—particularly independent living, assisted living and memory care—all centered on holistic resident experiences. -Unusually, they empower residents to launch clubs, podcasts, art studios or travel groups, reflecting a bespoke ‘experience‑first’ approach.

Sector Specialisms