Marketing Program Specialist, Lead

Overview

Lead marketing automation & analytics, designing SFMC campaigns and data-driven insights.

Key Responsibilities

• azure devops
• sfmc automation
• data analysis
• dashboard development
• a/b testing
• campaign management

Tasks

-Azure DevOps Management: Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives. -Partner with analytics teams to enhance data-driven decision-making and continuously improve campaign effectiveness. -Collaborate with cross-functional teams (marketing, sales, product) to align automation strategies with business goals and customer journeys. -Optimize campaign performance through data analysis, budget pacing, audience management, and compliance. -Partner with business stakeholders to define KPIs and translate business needs into tracking specifications and actionable insights. -Translate insights into actionable improvements to meet ROI and conversion goals. -Analyze campaign performance data to measure ROI, identify trends, and deliver actionable recommendations for optimization. -Build and optimize sophisticated email, SMS, MMS, and push programs using segmentation, personalization, automation, and A/B testing to maximize engagement. -Analyze user journeys, funnels, and channel performance to identify optimization and personalization opportunities. -Develop reports and dashboards highlighting key social, digital, and campaign metrics to guide strategic decision-making. -Lead the design, development, and execution of multi-channel marketing automation campaigns on Salesforce Marketing Cloud (SFMC), ensuring timely and successful delivery. -Develop and maintain dashboards and performance reports summarizing key marketing KPIs, insights, and lessons learned. -Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes. -Monitor and analyze data across social media, digital, and web platforms to evaluate performance, engagement, and reach. -Design and execute A/B and multivariate tests, leveraging AI/ML techniques for better targeting, segmentation, and predictive insights. -Support campaign analytics and optimization by forecasting impact, tracking KPIs, and providing recommendations to improve performance. -Plan and execute paid campaigns across digital channels, ensuring accurate setup, targeting, and tracking. -Continuously improve analytics processes and manage requests through Azure DevOps to ensure alignment with business objectives.

Requirements

• bachelor's
• marketing automation
• analytics
• paid ads
• data integration
• communication

What You Bring

-Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field. -Proven experience (12+ years) in digital marketing, specifically marketing automation and analytics -Adaptability: The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately. -Experience with Paid Ads is a plus -Experience in integrating data from multiple sources to drive actionable insights -Marketing Automation – Journeys, Campaigns & Analytics -Excellent communication, presentation, and interpersonal skills. -Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills. -Experience in running marketing automation campaigns. Experience with SFMC is a plus but not required.

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Benefits

-Work hours: Available for meetings and discussions until 12 noon CST

About Lennox India Technology Centre

-Driving innovation in HVAC, they engineer products focused on efficiency, comfort, and sustainability. -Solutions cater to residential, commercial, and industrial needs, emphasizing energy efficiency. -Integrating smart HVAC systems and IoT-enabled solutions for enhanced functionality. -Committed to reducing energy consumption and enhancing indoor air quality through pioneering solutions.

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