Marketing Manager - Product Adoption (San Francisco)

Overview

Drive product adoption, upsell, and retention via customer-focused marketing programs.

Key Responsibilities

• tech stack
• gtm planning
• metric tracking
• upsell programs
• customer communications
• product adoption

Tasks

We’re hiring a Marketing Manager to own the strategy and execution of how we engage, retain, and grow our customer base through high-impact marketing programs. This is a senior individual contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales. You’ll orchestrate customer-facing communications across channels and touchpoints - building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross-sell outcomes, and long-term retention. Your mission: drive product adoption, maximize customer lifetime value, and turn our users into raving fans. -Collaborate cross-functionally with CS, Sales, and Product to turn insights into compelling customer communications and campaigns. -Define and build the customer engagement tech stack - we currently use Intercom and Amplitude, and are open to evolving the stack based on your expertise. -Own GTM plans for new product and feature launches, partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks. -Measure and improve key metrics like product adoption, upsell revenue, and retention - always laddering up to ARPU growth. -Develop programs to drive upsell and cross-sell, working in tight alignment with Sales and Customer Success to surface the right message at the right time.

Requirements

• intercom
• amplitude
• b2b saas
• product launch
• empathy
• cross-functional

What You Bring

-Strong cross-functional operator who thrives working with Product, CS, and Sales teams. -Comfortable using and evaluating tools like Intercom and Amplitude, with an eye for scalable systems. -5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing. -Use your unique ability to understand and empathize with our customers to lead the customer engagement strategy across the customer lifecycle. Our end users are human, after all, so creativity, empathy, appropriate humour and creative execution are as important in this role as your ability to use data and technology to build campaigns. -Proven experience launching features or products and driving measurable adoption. -Able to own end-to-end execution — from strategy to content to systems.

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Benefits

Salary: $150,000 - $175,000 + equity + benefits

About Workyard

-Founded to revolutionize field team management, Workyard empowers companies to operate smarter and faster. -With an emphasis on simplicity, Workyard's platform streamlines workforce tracking, project management, and timekeeping. -Their tech solution supports diverse sectors, allowing businesses to scale operations effortlessly across multiple industries. -Known for transforming field operations, Workyard helps businesses enhance productivity while reducing administrative burden. -Typical projects involve complex field operations, workforce coordination, and project-based team management. -Standout feature: Workyard's mobile app allows teams to stay connected on-site, keeping operations seamless and on-track.

Sector Specialisms