PR & Influencer Executive | Retail | M&S | UAE

Overview

Lead PR and influencer initiatives for M&S fashion & food to boost visibility and sales

Key Responsibilities

• agency management
• social content
• event coordination
• influencer strategy
• media tracking
• community engagement

Tasks

-Support strategy to build brand awareness and reset style credentials to land coverage with editors, influencers, and partners aligning with brand aesthetic. -Develop relationships with key communities and manage multiple agencies effectively. -Manage agency partners to deliver authentic, high-impact content across platforms like Instagram, TikTok, Snapchat, and YouTube. -Manage and deliver on-brand events, including seasonal press and customer events. -Create brand buzz through events for various audience segments. -Management of in-store customer events to enhance local customer engagement and loyalty. -Build and execute strategies to foster an active, engaged community program around the brand across the region. -Coordinate seasonal press events and influencer activations to drive media and influencer exposure. -The PR & Influencer Executive at M&S is integral to enhancing the brand's presence across fashion and food sectors. This role involves strategizing and executing PR campaigns and influencer partnerships that drive customer engagement and sales. The executive works closely with agency partners to generate compelling content across social media platforms, manages budgets, and tracks performance. Additionally, the role requires fostering community engagement and serving as a liaison with mall partners for brand activations. Success in this position is reflected by increased brand visibility, consumer connections, and business growth. -Develop and drive targeted PR campaigns that resonate with fashion and food media and consumer audiences. -Drive direction for media engagement with clear messaging and tailored media kits for fashion and food media. -Serve as the key point of contact for mall management teams to explore brand inclusion within activations. -Identify growth opportunities and build localized strategies and on-brand partnerships. -Align daily communication with brand merchandisers for upcoming campaigns. -Develop online influencer conversion strategies to maximize online sales. -Conduct weekly meetings and monthly updates, ensuring alignment on campaigns and product priorities. -Create and maintain relationships and workflows with Marks & Spencer UK, M&S AFG buying teams, and AFG Central Digital team. -Track and analyze media coverage, influencer engagement, and campaign effectiveness to grow share of voice. -Regularly report on influencer content analysis, media coverage, community, and customer engagement metrics.

Requirements

• social media
• influencer management
• media monitoring
• bachelor's degree
• 3 years
• communication

What You Bring

-Creative thinker with a results-oriented mindset. -Excellent communication and organizational skills. -Strong understanding of social media channels and fashion retail industry. -Proficient in media and influencer relationship management. -Strong writing and storytelling skills. -Bachelor's degree in communications, public relations, marketing, or a related field. -Minimum of 3 years of experience in PR and influencer management. -Experience with influencer management and media monitoring tools.

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About Al-Futtaim

-Born in the 1930s as a family venture in Dubai, it evolved into a regional powerhouse across 18 countries. -It built a portfolio spanning automotive, retail, real estate, finance, health, and education divisions. -Real estate highlights include Dubai Festival City, mixed-use developments, and logistics hubs. -Financial services include insurance, broking, and consumer financing across the region. -Health segment delivers modern clinics and patient-centric care solutions. -Education arm partners with global institutions, supports Arabic excellence, and collaborates with NASA challenges. -The narrative includes pioneering projects like hydrogen fuel stations and AI-driven retail innovation.

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